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Maria Strati

Case study: How General Motors is ensuring vehicle efficiency and minimizing CO2 emissions

Case study: How General Motors is ensuring vehicle efficiency and minimizing CO2 emissions

General Motors’ (GM) business strategy focuses on building trust with its customers and stakeholders, as trust is the cornerstone of business success. Ensuring fuel efficiency while minimizing vehicle CO2 emissions is beneficial for both customers and the environment. This case study is based on the 2015 Sustainability Report by General …

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How Heart of the City is helping SMEs embrace sustainability

Corporate Social Responsibility for SMEs

Embracing Corporate Social Responsibility (CSR) is essential for businesses of all sizes and industries. It is widely known that responsible business practices help a company achieve competitive advantage, as having a positive social impact tends to optimise profitability. There is no doubt that large companies can dedicate more time, money …

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Case study: How Campbell is ensuring food safety and quality

Campbell-food safety and quality

As a leading global soup company, Campbell’s vision is to provide the market with real food that matters for life’s moments. Nevertheless, Campbell acknowledges that not paying the necessary attention to food safety and quality has serious financial and reputational consequences, that could be harmful for the company. This case …

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