Based on the findings of relevant surveys, the Chartered Institute of Marketing (CIM) identified a number of key behaviour patterns in millennial consumers (18- to 34-year-olds) regarding Corporate Social Responsibility (CSR):

• 81% of millennials would like companies to publicly commit to CSR values

• 92% of millennials would choose to buy from a company committed to ethical business practices

• 64% of millennial females bought, in the past year, a cause-related product

• 82% of millennials would strive to be employed by a company recognized for its commitment to business ethics

• More than 9 out of 10 millennials would change brands to a cause-related one

• 73% of millennials would pay extra for sustainable offerings – a significant increase from 50% in 2014

Moreover, according to the surveys, millennials would:

• buy environmentally or socially beneficial products
• offer voluntary support for a cause promoted by a trusted company
• express their views to a company regarding its CSR programs
• mention to their friends and family a company’s CSR initiatives

References:

This article was compiled using a publication by the Chartered Institute of Marketing. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the publication’s meaning. If you would like to quote these written sources from the original please revert to the links below:

https://exchange.cim.co.uk/infographic/millennials-love-csr/?utm_source=Exchange%20newsletter&utm_campaign=Exchange%20newsletter&utm_medium=Email&_cldee=c2ltb25AZmJyaC5ldQ%3d%3d&recipientid=contact-45545ffae8f4e4118103c4346bad1218-c1c53dcf21664731945075fba1549b47&esid=6f74b51b-5aaa-e611-80ef-5065f38bc591&urlid=2

https://www.philanthropy.com/items/biz/pdf/AflacCorporateSocialResponsibility.pdf

http://www.conecomm.com/research-blog/2015-cone-communications-millennial-csr-study

http://www.nielsen.com/us/en/insights/reports/2015/the-sustainability-imperative.html

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