Corporate Social Responsibility/ Sustainability Done Responsibly: Identify > Measure > Manage > Change
Case study: How AT&T provides consumers with environmentally friendly, recyclable and reusable products
The world population is growing and currently each human being adds significant waste to the planet, over his or her lifetime. Americans toss millions of cell phones each year in favor of newer technology and all those discarded phones are taking a toll on the environment. AT&T strives to provide avenues for its customers to reuse, recycle and dispose of phones, accessories and other products responsibly.
Rapid technology change – with newer cell phone models and other accessories constantly replacing older ones –
and low initial cost have resulted in an increasing amount of electronic waste around the globe. AT&T works with its community of suppliers, customers and community groups to ensure the reuse, recycling and proper disposal of cell phones and other products. After measuring and setting targets, AT&T took action to develop a rating system that helps customers understand the environmental and social factors associated with their devices (the AT&T Eco-Rating system), consider sustainability in product packaging, engage customers about sustainability, provide energy efficient products, encourage customers to use paperless billing and ensure responsible cell phone recycling.
Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands