Corporate Social Responsibility/ Sustainability Done Responsibly: Identify > Measure > Manage > Change
Case study: How Emirates Transport is ensuring security and safety in its services as a public transport provider
The protection of beneficiaries and stakeholders’ health and safety is considered a topmost priority at Emirates Transport due to the nature of its business as a public transport provider, especially regarding school transport services for students in public schools.
By the end of 2014, Emirates Transport had a fleet of over 17,000 vehicles, in addition to a network of 41 locations all over the UAE. Emirates Transport strives, in cooperation with its strategic partners, to achieve high levels of safety and security in its services, particularly in school transport services – Emirates Transport transports more than 200 thousand children to school on a daily basis. After measuring and setting targets, Emirates Transport took action to enhance children’s safety in school transport, ensure senior management engagement, organize events and activities in different health and safety areas, offer programs and courses on safety issues, encourage creativity and innovation in traffic safety methods through the Traffic & Education Award, foster employee participation, promote Emirates Transport’s safety culture through periodical and non-periodical publications and, also, maintain the highest level of safety through inspection visits by senior management and safety teams.Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands