Corporate Social Responsibility/ Sustainability Done Responsibly: Identify > Measure > Manage > Change
Case study: How Hyundai is ensuring product safety
Automobile accidents may cause a tremendous number of injuries and deaths, as well as material losses. It is thus imperative to develop safety technologies that can help to prevent these accidents and crash avoidance technologies that can limit damage.
As one of the world’s leading global carmakers, Hyundai is focusing on the development of vehicle safety technology, to prevent car accidents and minimize injuries in an inevitable collision. After measuring and setting
targets, Hyundai took action to introduce accident prevention technologies – for example, the emergency driver assist system can analyze the location and speed of vehicles in the vicinity, detect the possibility of a collision, identify the safest route which will help to avoid a collision and prompt the driver to maneuver the vehicle out of danger –, implement technologies that reduce injuries in a collision – such as pedestrian protection technology – and, also, conduct vehicle safety tests for improved safety.
Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands