Corporate Social Responsibility/ Sustainability Done Responsibly: Identify > Measure > Manage > Change
Case study: How UPS is protecting customer privacy
With a global network that includes more than 424,000 people, 100,000 vehicles, one of the world’s largest airlines and 9.8 million customers served each day, UPS holds one of the largest private databases of customer information in the world, including data related to nearly every shipping address in North America and millions more around the world.
At UPS, data privacy is a key consideration whenever it develops a new service, program or strategy that involves the
use of personal information. Based in part on stakeholder engagement, UPS also views its reputation for protecting customer data as a competitive advantage and one that is growing in importance, as evidenced by customer inquiries. After measuring and setting targets, UPS took action to interact with customers on UPS’s privacy practices – enabling them to make meaningful choices about how UPS uses their personal information –, utilize a cross-functional Information Security Council (ISC) – during 2014, the ISC oversaw UPS’s response to a malware intrusion that had targeted retailers throughout the U.S. – and, also, raise employee awareness of privacy issues.
Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands