Corporate Social Responsibility/ Sustainability Done Responsibly: Identify > Measure > Manage > Change
Case study: Swisscom’s policies, measures and initiatives for increasing its energy efficiency
The greatest impact Swisscom has on the environment is through its energy consumption and the related CO2 emissions, so, as one of the ten biggest purchasers of energy in Switzerland, Swisscom is striving to boost energy efficiency, in order to minimize the environmental impact of its business activities.
The Swiss Confederation’s 2050 energy strategy calls for the consistent use of opportunities to increase energy efficiency and shift to renewable energies. In keeping with this strategy, Swisscom is aiming, by the end of 2020, to
increase its energy efficiency by a further 35% compared with 1 January 2016. After measuring and setting targets, Swisscom took action to reduce energy consumption in its network (such as the “Mistral” energy-saving project for the cooling of its telephone exchanges), data centres, buildings (for example, the “Pioneer @ Swisscom Energiechecks” programme throughout the entire company) and vehicles, reduce the amount of energy it uses to heat its buildings, use sustainable ICT (Information and Communications Technology) and utilize waste heat.
Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands