Corporate Social Responsibility/ Sustainability Done Responsibly: Identify > Measure > Manage > Change
Case study: How Korean Air is ensuring flight safety
Air transportation has an inherent potential for massive human casualties and property damages because it is exposed to a wide range of internal and external risks such as changing weather conditions, terrorist attacks, mechanical errors and errors at the control tower, in addition to accidents caused by human error. Korean Air owns a fleet of 148 airplanes and carries 23,270,000 passengers and 1.53 million tons of cargo per year. Flight safety is, thus, its top priority.
With the aim of becoming the world’s safest airline offering premium services, Korean Air does its utmost to ensure safety both in and outside the organization. After measuring and setting targets, Korean Air took action to implement an advanced safe flight system, embrace internal and external safety assessments – for example, Korean Air became Korea’s first airline to be registered as an IATA IOSA-certified airline in January 2005 – and, also, better protect Korean Air’s passengers and aircraft through preventive actions such as collecting security information on all domestic and international destinations and issuing flight security grades for individual airports on a monthly basis.
Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands