In 2015 American insurance company Aflac & LightSpeed GMI conducted a survey, in which 6,000 consumers and 355 investment professionals were asked their views about Corporate Social Responsibility (CSR) programs and initiatives by businesses. Key findings were as follows:

• 79% of consumers believed companies committed to ethical business practices outperformed others in their sector

• 81% of consumers would choose to buy from a company involved in philanthropic activities constantly – not only in difficult times

• 92% of millennials (18- to 34-year-olds) would prefer to buy from a company committed to business ethics

• 69% of consumers would invest in an ethical company

• A company’s commitment to CSR and corporate ethics is the second highest priority – after salary – for consumers, as regards a potential employer

• 75% of consumers would prefer to work for a company with solid CSR practices

• 82% of millennials, and 74% of all consumers, would strive to be employed by a company recognized for its commitment to ethical business practices

References:

This article was compiled using a survey by American insurance company Aflac & LightSpeed GMI. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the survey’s meaning. If you would like to quote these written sources from the original please revert to the link below:

https://www.philanthropy.com/items/biz/pdf/AflacCorporateSocialResponsibility.pdf

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