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	<title>Banco Promerica El Salvador Archives - SustainCase - Sustainability Magazine</title>
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		<title>Case study: How Banco Promerica El Salvador works with its clients and customers to encourage sustainable practices</title>
		<link>https://sustaincase.com/case-study-how-banco-promerica-el-salvador-works-with-clients-and-customers-to-encourage-sustainable-practices/</link>
		
		<dc:creator><![CDATA[Gerasimos]]></dc:creator>
		<pubDate>Wed, 12 Mar 2025 07:01:11 +0000</pubDate>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Latin America & Caribbean]]></category>
		<category><![CDATA[Principle 3: Clients and Customers]]></category>
		<category><![CDATA[Principle 4: Stakeholders]]></category>
		<category><![CDATA[Principles for Responsible Banking]]></category>
		<category><![CDATA[Sector: Financial Services]]></category>
		<category><![CDATA[Banco Promerica El Salvador]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[sustain case]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability report]]></category>
		<guid isPermaLink="false">https://sustaincase.com/?p=20521</guid>

					<description><![CDATA[<p>Banco Promerica El Salvador commenced its operations in El Salvador on January 12, 1996. Today, it operates 48 service locations nationwide and is recognized for delivering an outstanding service experience via its relationship banking model, along with a comprehensive array of financial products. Its portfolio encompasses a diverse range of banking solutions, specifically tailored for Consumer Banking, Private Banking, Business Banking, and alternative payment methods for commercial clients, in addition to services for individual banking customers. This case study is based on the 2024 PRB Reporting and Self-Assessment Template by Banco Promerica El Salvador, prepared in relation to its implementation [&#8230;]</p>
<p>The post <a href="https://sustaincase.com/case-study-how-banco-promerica-el-salvador-works-with-clients-and-customers-to-encourage-sustainable-practices/">Case study: How Banco Promerica El Salvador works with its clients and customers to encourage sustainable practices</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Banco Promerica El Salvador commenced its operations in El Salvador on January 12, 1996. Today, it operates 48 service locations nationwide and is recognized for delivering an outstanding service experience via its relationship banking model, along with a comprehensive array of financial products. Its portfolio encompasses a diverse range of banking solutions, specifically tailored for Consumer Banking, Private Banking, Business Banking, and alternative payment methods for commercial clients, in addition to services for individual banking customers. <strong>Banco Promerica El Salvador is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, working with its clients and customers to encourage sustainable practices and enable sustainable economic activities.</strong>&nbsp;<a href="https://twitter.com/intent/tweet?text=Banco%20Promerica%20El%20Salvador%20is%20a%20signatory%20of%20the%20Principles%20for%20Responsible%20Banking%20%28PRB%29%20and%20is%2C%20accordingly%2C%20working%20with%20its%20clients%20and%20customers%20to%20encourage%20sustainable%20practices%20and%20enable%20sustainable%20economic%20activities.&url=https%3A%2F%2Fsustaincase.com%2Fcase-study-how-banco-promerica-el-salvador-works-with-clients-and-customers-to-encourage-sustainable-practices%2F&via=sustaincase" target="_blank"><i class="fa fa-twitter">&nbsp;</i>Tweet This!</a></p>
<p><strong>This case study is based on the</strong><strong> 2024</strong><strong> PRB Reporting and Self-Assessment Template </strong><strong>by</strong> <strong>Banco Promerica El Salvador</strong><strong>,</strong> <strong>prepared </strong><strong>in relation to its implementation of the PRB, that can be found at this </strong><a href="https://www.promerica.com.sv/media/593484/prb-reporting-and-self-assessment-elsalvador.pdf" target="_blank" rel="noopener"><strong>link</strong></a><strong>. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.</strong></p>
<p><a href="https://sustaincase.com/good-communication-with-responsible-csr-reporting/" target="_blank" rel="attachment wp-att-1719 noopener noreferrer"><img fetchpriority="high" decoding="async" class="tie-appear alignnone wp-image-1719" src="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg" alt="Layout 1" width="618" height="84" srcset="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg 1024w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-300x41.jpg 300w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-768x104.jpg 768w" sizes="(max-width: 618px) 100vw, 618px" /></a></p>
<p><strong>Which </strong><strong>Principles for Responsible Banking have been addressed? </strong></p>
<p>The Principles for Responsible Banking addressed in this case are:</p>
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<li><strong>Principle 3: Clients and Customers</strong>
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<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">3.1 Client engagement</a></li>
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</li>
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<li><strong>Principle 4: Stakeholders</strong>
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<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">4.1 Stakeholder identification and consultation</a></li>
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<div class="subscribe-for-free">
<h3>Subscribe for free and read the rest of this case study</h3>
<p>Please subscribe to the SustainCase Newsletter to keep up to date with the latest sustainability news and gain access to over <strong>2000 case studies.</strong> These case studies demonstrate how companies are dealing responsibly with their most important impacts, building trust with their stakeholders (Identify &gt; Measure &gt; Manage &gt; Change).</p>
<h4>With this case study you will see:</h4>
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<li>How Banco Promerica El Salvador proceeded with <strong><strong>stakeholder <strong>identification and consultation</strong></strong></strong>, and</li>
<li><strong>How Banco Promerica El Salvador worked with its clients and customers</strong> to encourage sustainable practices and enable sustainable economic activities</li>
</ul>
</li>
</ul>
</li>
</ul>
</div>
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<p><strong>Stakeholder identification and consultation</strong></p>
<p><em>Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process</em>.</p>
<p>Banco Promerica engages with various stakeholders, including chambers of commerce, industry associations, sustainability-focused companies, multilateral and development banks, among others. Its approach includes the following:</p>
<ul>
<li><strong>Client Visits:</strong> Banco Promerica El Salvador prioritizes relational banking and uses these visits to identify needs, allowing it to create tailored proposals, solutions, or collaborations. Banco Promerica El Salvador maintains close relationships with its clients, particularly companies and SMEs.</li>
<li><strong>Participation in Business Associations:</strong> This provides an opportunity to connect with different sectors, fostering collaborations, new business prospects, and partnerships.</li>
<li><strong>Surveys:</strong> Banco Promerica El Salvador conducts surveys targeting customer segments it aims to serve, to identify their needs regarding new financial and non-financial products and services.</li>
</ul>
<p>Banco Promerica El Salvador features a Transparency section on its website that outlines:</p>
<ul>
<li>Standards for Transparency in Financial Services Information</li>
<li>Interest rates, commissions, and additional fees</li>
<li>Contract templates</li>
</ul>
<p>The next step involves conducting a materiality study to incorporate the perspectives of key stakeholders, focusing on three main objectives:</p>
<ul>
<li>Aligning initiatives with Banco Promerica El Salvador’s core business</li>
<li>Validating Banco Promerica El Salvador’s strategy</li>
<li>Identifying avenues for value creation</li>
</ul>
<p><strong><a href="https://fbrh.co.uk/get-in-touch/" target="_blank" rel="noopener"><img decoding="async" class="alignright" src="https://sustaincase.com/wp-content/uploads/2024/04/UK-Principles-for-responsible-banking-PRB-assurance-iso9001-fbrh-uk-ISAE3000-ESG-GRI-SASB-ESRS.jpg" alt="" width="739" height="388" /></a></strong></p>
<p><strong>How did</strong> <strong>Banco Promerica El Salvador work with its clients and customers to encourage sustainable practices and enable sustainable economic activities? </strong></p>
<p>In its 2024 PRB Reporting and Self-Assessment Template Banco Promerica El Salvador reports that it works with its clients and customers to encourage sustainable practices and enable sustainable economic activities as follows:</p>
<ul>
<li>Banco Promerica El Salvador has initiated a pilot program for Sales Teams, named AND PYME, to train over 160 SME executives in relationship banking skills and to explore green and social segments as new opportunities.<br />
• Sustainability training is provided for new hires at Banco Promerica El Salvador every 15 days.<br />
• Banco Promerica El Salvador is conducting a survey of women-led SMEs in five countries to understand their aspirations and needs, enabling it to develop tailored products and services through its “Protagonistas” program.<br />
• Banco Promerica El Salvador has established a Women Network Platform focused on women-led SMEs.<br />
• A new section has been added to Banco Promerica El Salvador’s official website for clients and other interested stakeholders to submit comments on Environmental &amp; Social (E&amp;S) matters, serving as a grievance mechanism.<br />
• Banco Promerica El Salvador’s Financial Education platform has been updated to offer tools that empower customers with information, helping them to make informed financial decisions.</li>
</ul>
<p>&nbsp;</p>
<p class="norm mb10 mob_centr"><strong>UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet</strong></p>
<p class="norm mb50 mob_centr">With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.</p>
<p class="norm mb20"><a href="https://fbrh.co.uk/principles-responsible-banking-assurance/" target="_blank" rel="noopener"><strong>FBRH Principles for Responsible Banking (PRB) Assurance</strong></a>:</p>
<p class="norm mb10 mob_centr">First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience</p>
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<li class="norm mb10 mob_centr">FBRH is a GRI Certified Training Partner (Global), ISEP Training Centre and a member of CPD.</li>
<li class="norm mb10 mob_centr">FBRH builds trust. Over <a href="https://www.fbrh.co.uk/reviews" target="_blank" rel="noopener">200 reviews from top professionals</a> from around the world demonstrate our ability to build strong, trusting business relationships.</li>
<li>FBRH possesses a unique skill set that combines ESG/sustainability certified training, experience in advisory services and report preparation, and ESG/sustainability report assurance.</li>
<li style="list-style-type: none;"></li>
</ul>
</li>
</ul>
</li>
</ul>
<p class="norm pb30 mob_centr">The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.</p>
<p>&nbsp;</p>
<p>References:</p>
<p>This case study is based on published information by Banco Promerica El Salvador, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:</p>
<p><a href="https://www.promerica.com.sv/media/593484/prb-reporting-and-self-assessment-elsalvador.pdf" target="_blank" rel="noopener">https://www.promerica.com.sv/media/593484/prb-reporting-and-self-assessment-elsalvador.pdf</a></p>
<p>Note to Banco Promerica El Salvador: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please <a href="mailto:editor@sustaincase.com" target="_blank" rel="noopener">contact us</a>.</p>
<p> </div>
<p>The post <a href="https://sustaincase.com/case-study-how-banco-promerica-el-salvador-works-with-clients-and-customers-to-encourage-sustainable-practices/">Case study: How Banco Promerica El Salvador works with its clients and customers to encourage sustainable practices</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
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