Nielsen, striving to share its expertise in data collection and analysis with governments, nonprofit organizations and other stakeholders to create value for society as a whole, entered into a strategic alliance with Special Olympics Inc. (SOI).

SOI is, currently, the world’s largest sports organization supporting people with intellectual disabilities. Nielsen aims to help the organization, by providing valuable data, research and insights, achieve a deeper understanding of people with disabilities, of their community impact and, also, of the impact of SOI’s own programs.

Providing SOI with insights regarding the consumer behaviour and power of U.S. households with intellectual disabilities, the Nielsen Consumer and Shopper Analytics team found that:

• 5.5 percent of U.S. households have one or more members with intellectual disabilities, corresponding to $31 billion in buying power annually
• 7.1 percent of additional households have an immediate family member – i.e. a parent or child – with intellectual disabilities living outside the household, corresponding to $35 billion in buying power annually

Using this data, and insights provided by Nielsen, SOI will be better able to achieve its global mission of helping its athletes, reduce stigmas, promote positive attitudes towards people with intellectual disabilities and, also, create and implement more successful programs.

“Access to Nielsen’s expertise, data and insights will allow us to understand the impact Special Olympics has on society and how to grow that impact. It will allow us to better understand the needs of our athletes, how we can better serve them and how we can continue to bring more athletes into our movement,” said Special Olympics CEO, Janet Froetscher.

References:

This article was compiled using Nielsen’s 2015 Global Responsibility Report. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the links below:

http://www.specialolympics.org/Press/2014/Special_Olympics_and_Nielsen_Announce_Strategic_Alliance.aspx

https://www.jenreviews.com/olympic-athlete/

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