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	<title>Rainbow Tourism Group Archives - SustainCase - Sustainability Magazine</title>
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		<title>Case study: How Rainbow Tourism Group creates economic value for its stakeholders</title>
		<link>https://sustaincase.com/case-study-how-rainbow-tourism-group-creates-economic-value-for-its-stakeholders/</link>
		
		<dc:creator><![CDATA[Gerasimos]]></dc:creator>
		<pubDate>Mon, 27 Dec 2021 07:11:01 +0000</pubDate>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Case studies - positive impacts on the economy and society]]></category>
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		<category><![CDATA[Sector: Tourism/Leisure]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creating economic value]]></category>
		<category><![CDATA[Rainbow Tourism Group]]></category>
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					<description><![CDATA[<p>Rainbow Tourism Group was established in 1992 and is a major player in Zimbabwe’s Tourism Industry, operating four distinct quality hospitality brands and positioning itself as the leading provider of Unique African Hospitality. and is guided by its annual business strategy and priorities adopted every year. This case study is based on the 2019 Annual Report by Rainbow Tourism Group published on the Global Reporting Initiative Sustainability Disclosure Database that can be found at this link. Through all case studies we aim to demonstrate what CSR/ ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important [&#8230;]</p>
<p>The post <a href="https://sustaincase.com/case-study-how-rainbow-tourism-group-creates-economic-value-for-its-stakeholders/">Case study: How Rainbow Tourism Group creates economic value for its stakeholders</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
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										<content:encoded><![CDATA[<p>Rainbow Tourism Group was established in 1992 and is a major player in Zimbabwe’s Tourism Industry, operating four distinct quality hospitality brands and positioning itself as the leading provider of Unique African Hospitality. <strong>Economic value generation and distribution is a key priority for Rainbow Tourism Group</strong>&nbsp;<a href="https://twitter.com/intent/tweet?text=Economic%20value%20generation%20and%20distribution%20is%20a%20key%20priority%20for%20Rainbow%20Tourism%20Group&url=https%3A%2F%2Fsustaincase.com%2Fcase-study-how-rainbow-tourism-group-creates-economic-value-for-its-stakeholders%2F&via=sustaincase" target="_blank"><i class="fa fa-twitter">&nbsp;</i>Tweet This!</a> and is guided by its annual business strategy and priorities adopted every year.</p>
<p><strong>This case study is based on the</strong><strong> 2019 Annual Report by</strong> <strong>Rainbow Tourism Group</strong> <strong>published on the Global Reporting Initiative </strong><a href="http://database.globalreporting.org/" target="_blank" rel="noopener"><strong>Sustainability Disclosure Database</strong></a><strong> that can be found at this </strong><a href="https://database.globalreporting.org/reports/80847/" target="_blank" rel="noopener"><strong>link</strong></a><strong>. Through all case studies we aim to demonstrate what CSR/ ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.</strong></p>
<p><strong>Abstract</strong></p>
<p>Rainbow Tourism Group is firmly committed to generating sustainable economic value for all its stakeholders, through various means. In order to create economic value for its stakeholders Rainbow Tourism Group took action to:</p>
<ul>
<li>implement a defined contribution pension plan</li>
<li>pay taxes</li>
</ul>
<p><a href="https://sustaincase.com/good-communication-with-responsible-csr-reporting/" target="_blank" rel="attachment wp-att-1719 noopener noreferrer"><img fetchpriority="high" decoding="async" class="wp-image-1719 size-large tie-appear" src="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg" width="618" height="84" srcset="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg 1024w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-300x41.jpg 300w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-768x104.jpg 768w" sizes="(max-width: 618px) 100vw, 618px" /></a></p>
<div class="subscribe-for-free">
<h3>Subscribe for free and read the rest of this case study</h3>
<p>Please subscribe to the SustainCase Newsletter to keep up to date with the latest sustainability news and gain access to over <strong>2000 case studies.</strong> These case studies demonstrate how companies are dealing responsibly with their most important impacts, building trust with their stakeholders (Identify &gt; Measure &gt; Manage &gt; Change).</p>
<h4>With this case study you will see:</h4>
<ul>
<li>Which are the <strong>most important impacts</strong> (material issues) Rainbow Tourism Group has identified;</li>
<li>How Rainbow Tourism Group proceeded with <strong>stakeholder engagement</strong>, and</li>
<li><strong>What actions</strong> were taken by Rainbow Tourism Group to create economic value for its stakeholders</li>
</ul>
</div>
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<p><strong>What are the material issues the company has identified?  </strong></p>
<p>In its 2019 Annual Report Rainbow Tourism Group identified a range of material issues, such as profitability, staff training, hotel waste, cyber security, safety. Among these, creating economic value for its stakeholders stands out as a key material issue for Rainbow Tourism Group.</p>
<p><strong>Stakeholder engagement in accordance with the GRI Standards               </strong></p>
<p>The Global Reporting Initiative (GRI) defines the Principle of Stakeholder Inclusiveness when identifying material issues (or a company’s most important impacts) as follows:</p>
<p><a href="https://www.globalreporting.org/standards/gri-standards-download-center/gri-101-foundation-containing-standard-interpretation-1/" target="_blank" rel="noopener">“The reporting organization shall identify its stakeholders, and explain how it has responded to their reasonable expectations and interests.”</a></p>
<p>Stakeholders must be consulted in the process of identifying a company’s most important impacts and their reasonable expectations and interests must be taken into account. This is an important cornerstone for CSR / sustainability reporting done responsibly.</p>
<p><strong>Key stakeholder groups</strong> <strong>Rainbow Tourism Group</strong> <strong>engages with:</strong></p>
<p>To identify and prioritise material topics Rainbow Tourism Group engaged with its stakeholders through the following channels:</p>
<table width="479">
<tbody>
<tr>
<td width="135"><strong>Stakeholder Group</strong></td>
<td width="344"><strong>               Method of engagement </strong></td>
</tr>
<tr>
<td width="135">Employees</p>
<p>&nbsp;</td>
<td width="344">·      Performance review feedback</p>
<p>·      Face to face communication</p>
<p>·      Emails</p>
<p>·      Internal communications</p>
<p>·      CEO and line manager engagements</td>
</tr>
<tr>
<td width="135">Guests</td>
<td width="344">·      Sales team engagement</p>
<p>·      Above the line advertising</p>
<p>·      Emails &amp; In room and online feedback forms</td>
</tr>
<tr>
<td width="135">
<h5>Government and Regulators</h5>
<p>&nbsp;</td>
<td width="344">·      Statutory returns</p>
<p>·      AGMs</p>
<p>·      Face to Face engagement with line ministries</td>
</tr>
<tr>
<td width="135">Shareholders and Potential Investors</p>
<p>&nbsp;</td>
<td width="344">·      Annual Report</p>
<p>·      AGMs</p>
<p>·      Analyst Briefings</td>
</tr>
<tr>
<td width="135">Suppliers</p>
<p>&nbsp;</td>
<td width="344">·      Management visits</p>
<p>·      Telephone</p>
<p>·      Emails</p>
<p>·      Face to face engagement</td>
</tr>
<tr>
<td width="135">Communities</td>
<td width="344">·      Focus Group meeting with communities</td>
</tr>
<tr>
<td width="135">Media</p>
<p>&nbsp;</p>
<p>&nbsp;</td>
<td width="344">·      Face to face engagements</p>
<p>·      Analyst Briefings</p>
<p>·      Emails and website updates</td>
</tr>
<tr>
<td width="135">Industry</td>
<td width="344">·      Face to face meetings</td>
</tr>
</tbody>
</table>
<p><strong>What actions were taken by</strong><strong> Rainbow Tourism Group </strong><strong>to</strong> <strong>create economic value for its stakeholders</strong><strong>?</strong></p>
<p>In its 2019 Annual Report Rainbow Tourism Group reports that it took the following actions for creating economic value for its stakeholders:</p>
<ul>
<li><strong>Implementing a defined contribution pension plan</strong></li>
<li>Rainbow Tourism Group distributes economic value to its stakeholders through various ways, such as operating costs, employee costs and benefits, payments to providers of capital. More specifically, as regards employees, the Group takes cognisance of the life of employees when they retire from employment and makes sure that there are options for employees to join pension schemes. Some schemes are voluntary, while there is a mandatory National Social Security Authority scheme for all employees. Payments made towards these schemes include those made for the Employees on Group Pension, the RTG Pension Fund, the National Social Security Pension (NSSA), the Catering Industry Pension Fund (CIPF) and the Group Life Cover. During 2019, total pension contribution increased by 18% relative to Rainbow Tourism Group’s employee base.</li>
</ul>
<ul>
<li><strong>Paying taxes</strong></li>
<li>Rainbow Tourism Group acknowledges that taxes are key to national development and the governance systems which shape the business environment in which it operates. As such, management prioritises compliance with all applicable statutory requirements and tax planning as a responsible business. During 2019, Rainbow Tourism Group’s tax payments included payments for Value Added Tax (VAT), PAYE and Aids Levy and Withholding Tax.</li>
</ul>
<p><strong>Which GRI Standards and corresponding Sustainable Development Goals (SDGs) have been addressed? </strong></p>
<p>The GRI Standard addressed in this case is: <a href="https://www.globalreporting.org/standards/media/1039/gri-201-economic-performance-2016.pdf" target="_blank" rel="noopener">Disclosure 201-1 Direct economic value generated and distributed</a></p>
<p><strong>Disclosure 201-1</strong> Direct economic value generated and distributed corresponds to:</p>
<ul>
<li><a href="https://www.globalreporting.org/standards/resource-download-center/sdg-compass-annex-linking-the-sdgs-and-gri-standards/" target="_blank" rel="noopener">Sustainable Development Goal (SDG) 8</a>: Decent Work and Economic Growth</li>
<li><strong>Targets: </strong>8.1, 8.2</li>
<li><a href="https://www.globalreporting.org/standards/resource-download-center/sdg-compass-annex-linking-the-sdgs-and-gri-standards/" target="_blank" rel="noopener">Sustainable Development Goal (SDG) 9</a>: Industry, Innovation and Infrastructure</li>
<li><strong>Targets: </strong>9.1, 9.4, 9.5</li>
</ul>
<p>&nbsp;</p>
<p><strong>78% of the world’s 250 largest companies report in accordance with the GRI Standards</strong></p>
<p>SustainCase was primarily created to demonstrate, through case studies, the importance of dealing with a company’s most important impacts in a structured way, with use of the GRI Standards. To show how today’s best-run companies are achieving economic, social and environmental success – and how you can too.</p>
<p>Research by well-recognised institutions is clearly proving that <a href="https://sustaincase.com/articles-research/" target="_blank" rel="noopener noreferrer">responsible companies can look to the future with optimism</a>.</p>
<p><span style="font-size: 18pt;"><b>7 GRI sustainability disclosures get you started</b></span></p>
<p><b>Any size business can start taking sustainability action</b></p>
<p><span style="font-weight: 400;">GRI, ISEP, CPD Certified Sustainability courses (2-5 days): Live Online or Classroom  (venue: London School of Economics)</span></p>
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<p><a href="https://fbrh.co.uk/en/gri-sustainability-courses" target="_blank" rel="noopener"><span style="font-weight: 400;">See upcoming training dates.</span></a><br />
References:</p>
<p>1) This case study is based on published information by Rainbow Tourism Group, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original, please revert to the original on the Global Reporting Initiative’s Sustainability Disclosure Database at the link:</p>
<p><a href="http://database.globalreporting.org/" target="_blank" rel="noopener">http://database.globalreporting.org/</a></p>
<p>2) <a href="https://www.globalreporting.org/standards/gri-standards-download-center/" target="_blank" rel="noopener">https://www.globalreporting.org/standards/gri-standards-download-center/</a></p>
<p>Note to Rainbow Tourism Group: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please <a href="mailto:editor@sustaincase.com" target="_blank" rel="noopener">contact us</a>.</p>
<p> </div>
<p>The post <a href="https://sustaincase.com/case-study-how-rainbow-tourism-group-creates-economic-value-for-its-stakeholders/">Case study: How Rainbow Tourism Group creates economic value for its stakeholders</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
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