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		<title>Case study: How Yapı Kredi promotes a culture of responsible banking among its employees</title>
		<link>https://sustaincase.com/case-study-how-yap-kredi-promotes-a-culture-of-responsible-banking-among-its-employees/</link>
		
		<dc:creator><![CDATA[Gerasimos]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 05:53:23 +0000</pubDate>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Principle 4: Stakeholders]]></category>
		<category><![CDATA[Principle 5: Governance & Culture]]></category>
		<category><![CDATA[Principles for Responsible Banking]]></category>
		<category><![CDATA[Sector: Financial Services]]></category>
		<category><![CDATA[case study]]></category>
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		<category><![CDATA[Yapı Kredi]]></category>
		<guid isPermaLink="false">https://sustaincase.com/?p=22227</guid>

					<description><![CDATA[<p>Yapı Kredi functions in Turkey as one of the country&#8217;s largest private banks. It engages in retail banking—including card payment systems, personal banking, business banking, and private banking—as well as corporate, commercial, and SME banking. The bank provides services through 772 branches across all regions of Turkey and employs around 14,000 staff. Its operations are backed by domestic subsidiaries involved in portfolio management, investment, financial leasing, and factoring, as well as foreign banking subsidiaries in the Netherlands and Azerbaijan. This case study is based on the 2024 Integrated Annual Report by Yapı Kredi prepared in relation to its implementation of [&#8230;]</p>
<p>The post <a href="https://sustaincase.com/case-study-how-yap-kredi-promotes-a-culture-of-responsible-banking-among-its-employees/">Case study: How Yapı Kredi promotes a culture of responsible banking among its employees</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Yapı Kredi functions in Turkey as one of the country&#8217;s largest private banks. It engages in retail banking—including card payment systems, personal banking, business banking, and private banking—as well as corporate, commercial, and SME banking. The bank provides services through 772 branches across all regions of Turkey and employs around 14,000 staff. Its operations are backed by domestic subsidiaries involved in portfolio management, investment, financial leasing, and factoring, as well as foreign banking subsidiaries in the Netherlands and Azerbaijan. <strong>Yapı Kredi is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, promoting a culture of responsible banking among its employees.</strong>&nbsp;<a href="https://twitter.com/intent/tweet?text=Yap%C4%B1%20Kredi%20is%20a%20signatory%20of%20the%20Principles%20for%20Responsible%20Banking%20%28PRB%29%20and%20is%2C%20accordingly%2C%20promoting%20a%20culture%20of%20responsible%20banking%20among%20its%20employees.&url=https%3A%2F%2Fsustaincase.com%2Fcase-study-how-yap-kredi-promotes-a-culture-of-responsible-banking-among-its-employees%2F&via=sustaincase" target="_blank"><i class="fa fa-twitter">&nbsp;</i>Tweet This!</a></p>
<p><strong>This case study is based on the</strong> <strong>2024 Integrated Annual Report </strong><strong>by</strong> <strong>Yapı Kredi </strong><strong>prepared </strong><strong>in relation to its implementation of the PRB, that can be found at this </strong><a href="https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2024/ykb_2024_integrated_annual_report.pdf?v4" target="_blank" rel="noopener"><strong>link</strong></a><strong>. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.</strong></p>
<p><a href="https://sustaincase.com/good-communication-with-responsible-csr-reporting/" target="_blank" rel="attachment wp-att-1719 noopener noreferrer"><img fetchpriority="high" decoding="async" class="tie-appear alignnone wp-image-1719" src="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg" alt="Layout 1" width="618" height="84" srcset="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg 1024w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-300x41.jpg 300w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-768x104.jpg 768w" sizes="(max-width: 618px) 100vw, 618px" /></a></p>
<p><strong>Which </strong><strong>Principles for Responsible Banking have been addressed? </strong></p>
<p>The Principles for Responsible Banking addressed in this case are:</p>
<ul>
<li><strong>Principle 5: Governance &amp; Culture</strong>
<ul>
<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">5.2 Promoting a culture of responsible banking</a></li>
</ul>
</li>
<li><strong>Principle 4: Stakeholders</strong>
<ul>
<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">4.1 Stakeholder identification and consultation</a></li>
</ul>
</li>
</ul>
<div class="subscribe-for-free">
<h3>Subscribe for free and read the rest of this case study</h3>
<p>Please subscribe to the SustainCase Newsletter to keep up to date with the latest sustainability news and gain access to over <strong>2000 case studies.</strong> These case studies demonstrate how companies are dealing responsibly with their most important impacts, building trust with their stakeholders (Identify &gt; Measure &gt; Manage &gt; Change).</p>
<h4>With this case study you will see:</h4>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li>How Yapı Kredi proceeded with <strong><strong>stakeholder <strong>identification and consultation</strong></strong></strong>, and</li>
<li><strong><strong>How Yapı Kredi <strong>promotes </strong><strong>a culture of responsible banking among its employees</strong></strong></strong></li>
</ul>
</li>
</ul>
</li>
</ul>
</div>
<div class='subscribe_login' style='margin:30px;'><a class='casestd_pop' href='https://sustaincase.com/subscribe-to-sustaincase-newsletter/' style='color: #ea7622; margin: 20px 0;'><strong>I would like to subscribe</strong></a><div id='subsciber'><p class='sub_p'>Already Subscribed? Type your email below and click submit</p>
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<p><strong>Stakeholder identification and consultation</strong></p>
<p><em>Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process</em>.</p>
<p>Understanding the priorities and expectations of Yapı Kredi’s stakeholders helps the bank better manage risks and seize opportunities. Yapı Kredi values effective, two-way communication with its stakeholders, which include shareholders and investors, employees, customers, regulatory and supervisory authorities, financial institutions and creditors, international companies, chambers of commerce and unions, suppliers, NGOs, universities and research institutions, and the media.</p>
<p>Customers are at the core of Yapı Kredi’s business model and represent one of the most crucial stakeholder groups. The bank actively considers customer feedback to continually enhance the customer experience and improve the value it provides. Human capital is the most vital asset supporting Yapı Kredi’s sustainability. To meet employee expectations and prepare for the future of business, the bank regularly updates its work models, employee training and development programs, and fringe benefits. Regarding shareholder relations, the Investor Relations department organizes analyst days, teleconferences, conferences, and roadshows to engage with current and potential investors, while also keeping shareholders informed about ongoing developments.</p>
<p>Yapı Kredi believes that the achievement of Sustainable Development Goals (SDGs) can only be realized through collaboration among multiple stakeholders. Recognizing this, the bank regularly conducts stakeholder analyses as part of its strategic planning process to understand the expectations of both its internal and external stakeholders. The insights gained from these analyses are integrated into its materiality assessment. The stakeholder analysis involves the participation of over a hundred stakeholders, including shareholders and investors, customers, supervisory and regulatory authorities, financial institutions and creditors, chambers of commerce and unions, suppliers, NGOs, universities, and research institutions. Additionally, the bank gathers feedback from its external stakeholders and employees through online surveys.</p>
<p>Yapı Kredi actively participates in sectoral initiatives and collaborates with non-governmental organizations, emphasizing the importance of multi-stakeholder dialogue and cooperation. The bank aims to join and contribute to international sustainability standards and initiatives. It collaborates with numerous organizations, including UNEP FI, UN Principles for Responsible Banking (UN PRB), Turkish Industry and Business Association (TÜSİAD), Global Compact Network Turkey, Women’s Empowerment Principles (WEPs), Women Entrepreneurs Association of Turkey (KAGİDER), WWF Turkey, Finance for Biodiversity Foundation, the Integrated Reporting Turkey Network (ERTA), and the Business Council for Sustainable Development Turkey (bscdTurkey). Additionally, Yapı Kredi is an active member of the Banks Association of Turkey (BAT), participating in all its activities. The bank is also a member of BAT’s “Sustainability Working Group” and contributes to its studies, particularly those focusing on the Green Asset Ratio (GAR) and climate-related risks.</p>
<p><strong><a href="https://fbrh.co.uk/get-in-touch/" target="_blank" rel="noopener"><img decoding="async" class="alignright" src="https://sustaincase.com/wp-content/uploads/2024/04/UK-Principles-for-responsible-banking-PRB-assurance-iso9001-fbrh-uk-ISAE3000-ESG-GRI-SASB-ESRS.jpg" alt="" width="739" height="388" /></a></strong></p>
<p><strong>How does</strong> <strong>Yapı Kredi </strong><strong>promote a culture of responsible banking among its employees</strong><strong>? </strong></p>
<p>In its 2024 Integrated Annual Report Yapı Kredi reports that it took the following actions to promote a culture of responsible banking among its employees:</p>
<p>Yapı Kredi provides sustainability training and internal communication newsletters for employees at all levels to foster a culture of sustainability within the bank. Employees can access online ESG training modules through Yapı Kredi’s training portal, along with specialized certificate programs for staff working in ESG-related areas.</p>
<p>The bank also organizes workshops and training sessions to enhance knowledge on specific topics, such as incorporating climate change risks and opportunities into lending processes. Additionally, non-financial KPIs related to Yapı Kredi’s sustainability strategy and targets are incorporated into the remuneration packages of all relevant staff, including top management.</p>
<p>&nbsp;</p>
<p><strong>UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet</strong></p>
<p class="norm mb50 mob_centr">With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.</p>
<p class="norm mb20"><a href="https://fbrh.co.uk/principles-responsible-banking-assurance/" target="_blank" rel="noopener"><strong>FBRH Principles for Responsible Banking (PRB) Assurance</strong></a>:</p>
<p class="norm mb10 mob_centr">First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li class="norm mb10 mob_centr">FBRH is a GRI Certified Training Partner (Global), ISEP Training Centre and a member of CPD.</li>
<li class="norm mb10 mob_centr">FBRH builds trust. Over <a href="https://fbrh.co.uk/gri-certified-training-reviews/" target="_blank" rel="noopener">200 reviews from top professionals</a> from around the world demonstrate our ability to build strong, trusting business relationships.</li>
<li>FBRH possesses a unique skill set that combines ESG/sustainability certified training, experience in advisory services and report preparation, and ESG/sustainability report assurance.</li>
<li style="list-style-type: none;"></li>
</ul>
</li>
</ul>
</li>
</ul>
<p class="norm pb30 mob_centr">The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.</p>
<p>&nbsp;</p>
<p>References:</p>
<p>This case study is based on published information by Yapı Kredi, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:</p>
<p><a href="https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2024/ykb_2024_integrated_annual_report.pdf?v4" target="_blank" rel="noopener">https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2024/ykb_2024_integrated_annual_report.pdf?v4</a></p>
<p>Note to Yapı Kredi: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please <a href="mailto:editor@sustaincase.com" target="_blank" rel="noopener">contact us</a>.</p>
<p> </div>
<p>The post <a href="https://sustaincase.com/case-study-how-yap-kredi-promotes-a-culture-of-responsible-banking-among-its-employees/">Case study: How Yapı Kredi promotes a culture of responsible banking among its employees</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Case study: How Yapı Kredi identifies and works on strategic business opportunities to increase positive and reduce negative impacts</title>
		<link>https://sustaincase.com/case-study-how-yapi-kredi-identifies-and-works-on-strategic-business-opportunities/</link>
		
		<dc:creator><![CDATA[Gerasimos]]></dc:creator>
		<pubDate>Thu, 04 Dec 2025 06:45:35 +0000</pubDate>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Principle 3: Clients and Customers]]></category>
		<category><![CDATA[Principle 4: Stakeholders]]></category>
		<category><![CDATA[Principles for Responsible Banking]]></category>
		<category><![CDATA[Sector: Financial Services]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[sustain case]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability report]]></category>
		<category><![CDATA[Yapı Kredi]]></category>
		<guid isPermaLink="false">https://sustaincase.com/?p=21450</guid>

					<description><![CDATA[<p>Yapı Kredi functions as one of Turkey&#8217;s leading private banks, establishing a significant presence in the country. The bank offers a wide range of services across retail banking—including card payment systems, personal banking, business banking, and private banking—as well as corporate, commercial, and SME banking. It operates through 772 branches nationwide, serving all regions of Turkey, and employs around 14,000 staff members. This case study is based on the 2024 Integrated Annual Report by Yapı Kredi prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what [&#8230;]</p>
<p>The post <a href="https://sustaincase.com/case-study-how-yapi-kredi-identifies-and-works-on-strategic-business-opportunities/">Case study: How Yapı Kredi identifies and works on strategic business opportunities to increase positive and reduce negative impacts</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Yapı Kredi functions as one of Turkey&#8217;s leading private banks, establishing a significant presence in the country. The bank offers a wide range of services across retail banking—including card payment systems, personal banking, business banking, and private banking—as well as corporate, commercial, and SME banking. It operates through 772 branches nationwide, serving all regions of Turkey, and employs around 14,000 staff members. <strong>Yapı Kredi is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, identifying and working on strategic business opportunities to increase positive and reduce negative impacts.</strong>&nbsp;<a href="https://twitter.com/intent/tweet?text=Yap%C4%B1%20Kredi%20is%20a%20signatory%20of%20the%20Principles%20for%20Responsible%20Banking%20%28PRB%29%20and%20is%2C%20accordingly%2C%20identifying%20and%20working%20on%20strategic%20business%20opportunities%20to%20increase%20positive%20and%20reduce%20negative%20impacts.&url=https%3A%2F%2Fsustaincase.com%2Fcase-study-how-yapi-kredi-identifies-and-works-on-strategic-business-opportunities%2F&via=sustaincase" target="_blank"><i class="fa fa-twitter">&nbsp;</i>Tweet This!</a></p>
<p><strong>This case study is based on the</strong> <strong>2024 </strong><strong>Integrated Annual Report </strong><strong>by</strong> <strong>Yapı Kredi </strong><strong>prepared </strong><strong>in relation to its implementation of the PRB, that can be found at this </strong><a href="https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2024/ykb_2024_integrated_annual_report.pdf" target="_blank" rel="noopener"><strong>link</strong></a><strong>. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.</strong></p>
<p><a href="https://sustaincase.com/good-communication-with-responsible-csr-reporting/" target="_blank" rel="attachment wp-att-1719 noopener noreferrer"><img decoding="async" class="tie-appear alignnone wp-image-1719" src="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg" alt="Layout 1" width="618" height="84" srcset="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg 1024w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-300x41.jpg 300w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-768x104.jpg 768w" sizes="(max-width: 618px) 100vw, 618px" /></a></p>
<p><strong>Which </strong><strong>Principles for Responsible Banking have been addressed? </strong></p>
<p>The Principles for Responsible Banking addressed in this case are:</p>
<ul>
<li><strong>Principle 3: Clients and Customers</strong>
<ul>
<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">3.2 Business opportunities</a></li>
</ul>
</li>
<li><strong>Principle 4: Stakeholders</strong>
<ul>
<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">4.1 Stakeholder identification and consultation</a></li>
</ul>
</li>
</ul>
<div class="subscribe-for-free">
<h3>Subscribe for free and read the rest of this case study</h3>
<p>Please subscribe to the SustainCase Newsletter to keep up to date with the latest sustainability news and gain access to over <strong>2000 case studies.</strong> These case studies demonstrate how companies are dealing responsibly with their most important impacts, building trust with their stakeholders (Identify &gt; Measure &gt; Manage &gt; Change).</p>
<h4>With this case study you will see:</h4>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li>How Yapı Kredi proceeded with <strong><strong>stakeholder <strong>identification and consultation</strong></strong></strong>, and</li>
<li><strong>How Yapı Kredi identified and worked on strategic business opportunities </strong>to increase positive and reduce negative impacts</li>
</ul>
</li>
</ul>
</li>
</ul>
</div>
<div class='subscribe_login' style='margin:30px;'><a class='casestd_pop' href='https://sustaincase.com/subscribe-to-sustaincase-newsletter/' style='color: #ea7622; margin: 20px 0;'><strong>I would like to subscribe</strong></a><div id='subsciber'><p class='sub_p'>Already Subscribed? Type your email below and click submit</p>
	<form method='post' id='sub_form' class='sub_form' action=''>
	<input id='subEmail' class='sub_email' type='email' required='required' name='sub_email'>
	<p class='sub_error'></p>
	<button type='submit' id='subSubmit' name='sub_submit'>Submit</button></form></div></div>
<div class='actions-taken'> </p>
<p><strong>Stakeholder identification and consultation</strong></p>
<p><em>Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process</em>.</p>
<p>Analyzing the priorities and expectations of Yapı Kredi&#8217;s stakeholders allows the bank to better identify and manage risks and opportunities. Yapı Kredi values effective, two-way communication with its stakeholders, which include shareholders and investors, employees, customers, regulatory and supervisory authorities, financial institutions and creditors, international companies, chambers of commerce and unions, suppliers, NGOs, universities and research institutions, and the media.</p>
<p>Customers are at the core of Yapı Kredi’s business model and represent one of its most vital stakeholder groups. The bank actively considers customer feedback to continuously improve and enhance the customer experience and the value it provides. Human capital is the most valuable asset supporting Yapı Kredi’s sustainability, and to meet employee expectations and prepare for the future of work, the bank regularly updates its working models, employee training and development programs, and fringe benefits. Regarding shareholder relations, the Investor Relations department organizes analyst day meetings and teleconferences, conferences, and roadshows to engage with current and prospective investors while keeping shareholders informed about ongoing developments.</p>
<p>Yapı Kredi believes that the Sustainable Development Goals can only be achieved through collaboration among multiple stakeholders. To this end, while setting its strategic priorities, the bank conducts regular stakeholder analyses to understand the expectations of its internal and external groups, integrating these insights into its materiality assessments. These analyses involve over a hundred stakeholders—including shareholders, investors, customers, supervisory and regulatory bodies, financial institutions and creditors, chambers of commerce and unions, suppliers, NGOs, universities, and research institutions. The bank also gathers feedback from external stakeholders and employees through online surveys.</p>
<p>Yapı Kredi actively participates in sectoral initiatives and collaborates with NGOs, emphasizing multi-stakeholder communication and cooperation. The bank aims to be a member of and contribute to international sustainability standards and initiatives. It partners with various organizations such as UNEP FI, UN PRB, TÜSİAD, Global Compact Network Türkiye, Women’s Empowerment Principles (WEPs), Women Entrepreneurs Association of Türkiye (KAGİDER), WWF-Türkiye, Finance for Biodiversity Foundation, the Integrated Reporting Türkiye Network (ERTA), and the Business Council for Sustainable Development Türkiye (bscdTürkiye). Additionally, Yapı Kredi is a member of the Banks Association of Türkiye (BAT), actively participating in its activities and serving on the “Sustainability Working Group.” The bank contributes to all projects and studies under this group, particularly focusing on the Green Asset Ratio (GAR) and climate risk management.</p>
<p><strong><a href="https://fbrh.co.uk/get-in-touch/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignright" src="https://sustaincase.com/wp-content/uploads/2024/04/UK-Principles-for-responsible-banking-PRB-assurance-iso9001-fbrh-uk-ISAE3000-ESG-GRI-SASB-ESRS.jpg" alt="" width="739" height="388" /></a></strong></p>
<p><strong>How did</strong> <strong>Yapı Kredi </strong><strong>identify and work on strategic business opportunities to increase positive and reduce negative impacts</strong><strong>? </strong></p>
<p>In its 2024 Integrated Annual Report Yapı Kredi reports that it identified and worked on strategic business opportunities to increase positive and reduce negative impacts as follows:</p>
<p>Yapı Kredi provides financial solutions aimed at supporting sustainable development through a variety of products and services, including sustainability-linked loans, renewable energy and energy efficiency loans, and Nature-Friendly Mortgage Loans. Additionally, to promote sustainability among its customers, Yapı Kredi sets specific targets tied to their sustainability performance, regardless of the intended use of the funds in sustainability-linked loans extended to corporate and commercial clients. If these targets are met during the loan period, customers benefit from favourable loan conditions.</p>
<p>In 2024, Yapı Kredi developed and published a net-zero roadmap, outlining prioritized sector-specific action steps to achieve SBTi-verified emission reduction targets as part of its climate change strategy. The core of this transformation strategy is to support its customers’ transition needs. As demand increases and capacity utilization rises, financing investments in emission-reducing technologies that enhance capacity becomes a key opportunity for the bank. Yapı Kredi also offers funding for companies with high energy consumption to invest in renewable energy projects aimed at lowering their emission intensity, as well as loans for green energy consumption, such as purchasing green electricity certificates. Moreover, financing the integration of advanced technologies like carbon capture and storage is an integral part of Yapı Kredi’s transformation strategy.</p>
<p>&nbsp;</p>
<p><strong>UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet</strong></p>
<p class="norm mb50 mob_centr">With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.</p>
<p class="norm mb20"><a href="https://fbrh.co.uk/principles-responsible-banking-assurance/" target="_blank" rel="noopener"><strong>FBRH Principles for Responsible Banking (PRB) Assurance</strong></a>:</p>
<p class="norm mb10 mob_centr">First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li class="norm mb10 mob_centr">FBRH is a GRI Certified Training Partner (Global), ISEP Training Centre and a member of CPD.</li>
<li class="norm mb10 mob_centr">FBRH builds trust. Over <a href="https://fbrh.co.uk/gri-certified-training-reviews/" target="_blank" rel="noopener">200 reviews from top professionals</a> from around the world demonstrate our ability to build strong, trusting business relationships.</li>
<li>FBRH possesses a unique skill set that combines ESG/sustainability certified training, experience in advisory services and report preparation, and ESG/sustainability report assurance.</li>
<li style="list-style-type: none;"></li>
</ul>
</li>
</ul>
</li>
</ul>
<p class="norm pb30 mob_centr">The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.</p>
<p>&nbsp;</p>
<p>References:</p>
<p>This case study is based on published information by Yapı Kredi, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:</p>
<p><a href="https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2024/ykb_2024_integrated_annual_report.pdf" target="_blank" rel="noopener">https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2024/ykb_2024_integrated_annual_report.pdf</a></p>
<p>Note to Yapı Kredi: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please <a href="mailto:editor@sustaincase.com" target="_blank" rel="noopener">contact us</a>.</p>
<p> </div>
<p>The post <a href="https://sustaincase.com/case-study-how-yapi-kredi-identifies-and-works-on-strategic-business-opportunities/">Case study: How Yapı Kredi identifies and works on strategic business opportunities to increase positive and reduce negative impacts</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
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		<title>Case study: How Yapı Kredi works with its clients and customers to encourage sustainable practices</title>
		<link>https://sustaincase.com/case-study-how-yapi-kredi-works-with-clients-and-customers-to-encourage-sustainable-practices/</link>
		
		<dc:creator><![CDATA[Gerasimos]]></dc:creator>
		<pubDate>Thu, 25 Jul 2024 06:03:20 +0000</pubDate>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Principle 3: Clients and Customers]]></category>
		<category><![CDATA[Principle 4: Stakeholders]]></category>
		<category><![CDATA[Principles for Responsible Banking]]></category>
		<category><![CDATA[Sector: Financial Services]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[sustain case]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability report]]></category>
		<category><![CDATA[Yapı Kredi]]></category>
		<guid isPermaLink="false">https://sustaincase.com/?p=19410</guid>

					<description><![CDATA[<p>Yapı Kredi is one of the largest private banks in Turkey. It operates in retail banking (encompassing card payment systems, individual banking, business banking, and private banking) as well as corporate, commercial, and SME banking. The bank has 780 branches across all regions of Turkey and employs approximately 15,000 people. This case study is based on the 2023 Integrated Annual Report by Yapı Kredi, prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a [&#8230;]</p>
<p>The post <a href="https://sustaincase.com/case-study-how-yapi-kredi-works-with-clients-and-customers-to-encourage-sustainable-practices/">Case study: How Yapı Kredi works with its clients and customers to encourage sustainable practices</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Yapı Kredi is one of the largest private banks in Turkey. It operates in retail banking (encompassing card payment systems, individual banking, business banking, and private banking) as well as corporate, commercial, and SME banking. The bank has 780 branches across all regions of Turkey and employs approximately 15,000 people. <strong>Yapı Kredi is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, working with its clients and customers to encourage sustainable practices and enable sustainable economic activities.</strong>&nbsp;<a href="https://twitter.com/intent/tweet?text=Yap%C4%B1%20Kredi%20is%20a%20signatory%20of%20the%20Principles%20for%20Responsible%20Banking%20%28PRB%29%20and%20is%2C%20accordingly%2C%20working%20with%20its%20clients%20and%20customers%20to%20encourage%20sustainable%20practices%20and%20enable%20sustainable%20economic%20activities.&url=https%3A%2F%2Fsustaincase.com%2Fcase-study-how-yapi-kredi-works-with-clients-and-customers-to-encourage-sustainable-practices%2F&via=sustaincase" target="_blank"><i class="fa fa-twitter">&nbsp;</i>Tweet This!</a></p>
<p><strong>This case study is based on the</strong> <strong>2023 Integrated Annual Report </strong><strong>by</strong> <strong>Yapı Kredi</strong><strong>,</strong> <strong>prepared </strong><strong>in relation to its implementation of the PRB, that can be found at this </strong><a href="https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2023/YK23-integrated-annual-report.pdf" target="_blank" rel="noopener"><strong>link</strong></a><strong>. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.</strong></p>
<p><a href="https://sustaincase.com/good-communication-with-responsible-csr-reporting/" target="_blank" rel="attachment wp-att-1719 noopener noreferrer"><img loading="lazy" decoding="async" class="tie-appear alignnone wp-image-1719" src="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg" alt="Layout 1" width="618" height="84" srcset="https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-1024x139.jpg 1024w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-300x41.jpg 300w, https://sustaincase.com/wp-content/uploads/2016/10/Identify-measure-manage-change-768x104.jpg 768w" sizes="auto, (max-width: 618px) 100vw, 618px" /></a></p>
<p><strong>Which </strong><strong>Principles for Responsible Banking have been addressed? </strong></p>
<p>The Principles for Responsible Banking addressed in this case are:</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li><strong>Principle 3: Clients and Customers</strong>
<ul>
<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">3.1 Client engagement</a></li>
</ul>
</li>
</ul>
<ul>
<li><strong>Principle 4: Stakeholders</strong>
<ul>
<li><a href="https://www.unepfi.org/prb-reporting-and-self-assessment-template/" target="_blank" rel="noopener">4.1 Stakeholder identification and consultation</a></li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
</ul>
<div class="subscribe-for-free">
<h3>Subscribe for free and read the rest of this case study</h3>
<p>Please subscribe to the SustainCase Newsletter to keep up to date with the latest sustainability news and gain access to over <strong>2000 case studies.</strong> These case studies demonstrate how companies are dealing responsibly with their most important impacts, building trust with their stakeholders (Identify &gt; Measure &gt; Manage &gt; Change).</p>
<h4>With this case study you will see:</h4>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li>How Yapı Kredi proceeded with <strong><strong>stakeholder <strong>identification and consultation</strong></strong></strong>, and</li>
<li><strong>How Yapı Kredi worked with its clients and customers</strong> to encourage sustainable practices and enable sustainable economic activities</li>
</ul>
</li>
</ul>
</li>
</ul>
</div>
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<p><strong>Stakeholder identification and consultation</strong></p>
<p><em>Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process</em>.</p>
<p>By analysing stakeholder priorities and expectations, Yapı Kredi enhances its risk and opportunity management. The Bank values effective, two-way communication with stakeholders, including shareholders, investors, employees, customers, supervisory and regulatory bodies, financial institutions, creditors, international enterprises, chambers of commerce, unions, suppliers, NGOs, universities, research institutions, and the media.</p>
<p>Customers are central to Yapı Kredi’s business model, representing a key stakeholder group. The Bank uses customer feedback to improve their experience and value proposition. Human capital is fundamental to Yapı Kredi’s sustainability. To meet employee expectations and prepare for the future, the Bank continually updates its working model, training programs, development opportunities, and fringe benefits. For shareholders, the Investor Relations department hosts analyst meetings, teleconferences, conferences, and roadshows to meet with current and potential investors while informing shareholders about current developments.</p>
<p>Yapı Kredi believes Sustainable Development Goals require multistakeholder collaborations. Recognizing this, the Bank conducts regular stakeholder analyses to understand internal and external stakeholder expectations, incorporating the results into its materiality analysis. This analysis involves over a hundred stakeholders, including shareholders, investors, customers, supervisory and regulatory bodies, financial institutions, creditors, chambers of commerce, unions, suppliers, NGOs, universities, and research institutions, gathering their opinions via an online survey.</p>
<p>The Bank is active in sectoral initiatives and NGOs, emphasizing multi-stakeholder communication and cooperation. Yapı Kredi aims to align with international sustainability standards and initiatives, collaborating with organizations such as UNEP FI, UN PRB, Turkish Industry and Business Association (TÜSİAD), Global Compact Network Türkiye, Women’s Empowerment Principles (WEPs), Women Entrepreneurs Association of Türkiye (KAGİDER), World Wide Fund for Nature (WWF-Türkiye), Finance for Biodiversity Foundation, and Integrated Reporting Türkiye Network (ERTA). Yapı Kredi is also an active member of the Banks Association of Türkiye (BAT), contributing to the &#8220;Role of the Financial Sector in Sustainable Growth Working Group&#8221; and sub-working groups on Green Asset Ratio (GAR) and climate risks.</p>
<p><strong><a href="https://fbrh.co.uk/get-in-touch/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignright" src="https://sustaincase.com/wp-content/uploads/2024/04/UK-Principles-for-responsible-banking-PRB-assurance-iso9001-fbrh-uk-ISAE3000-ESG-GRI-SASB-ESRS.jpg" alt="" width="739" height="388" /></a></strong></p>
<p><strong>How did</strong> <strong>Yapı Kredi </strong><strong>work with its clients and customers to encourage sustainable practices and enable sustainable economic activities? </strong></p>
<p>In its 2023 Integrated Annual Report Yapı Kredi reports that it works with its clients and customers to encourage sustainable practices and enable sustainable economic activities as follows:</p>
<p>Yapı Kredi places its customers at the core of its activities. When providing financial products and services designed to meet customers&#8217; needs and improve their welfare, the Bank adheres to principles of accurate information dissemination, transparent and fair service, and enhancing financial literacy. The Responsible Lending Statement guides the Bank’s responsible customer relationships and serves as a reference for employees.</p>
<p>Considering the sector&#8217;s significant influence, Yapı Kredi embraces a responsible growth approach to positively impact all stakeholders and add value across its operations. The Bank&#8217;s sustainability approach focuses on creating long-term value for each area and stakeholder by addressing social and environmental issues while fostering economic development and growth. Sustainability is integral to Yapı Kredi’s business culture and philosophy.</p>
<p>Recognizing the finance sector&#8217;s vital role in addressing global environmental and social issues, Yapı Kredi works to expand sustainable finance products for individual and corporate customers. The Bank aims to set strategic targets to increase the share of these products in its loan portfolio and to build customer capacity for sustainable finance, supporting the financing of transformative initiatives.</p>
<p>Launched in 2023, Yapı Kredi&#8217;s “Step” program encourages customers to make sustainable choices and supports them on their sustainability journey. Additionally, the Bank leverages all communication channels to raise common awareness about sustainability. Through the &#8220;As Simple as the World&#8221; project, associated with Turkey’s leading credit card brand “World,” the Bank promotes responsible behaviour, urging consumers to simplify their lives, save, and shop smart rather than spend excessively. This initiative encourages individuals to prevent waste and save in all aspects of life. Yapı Kredi’s podcast channel, “Let’s Talk Sustainability,” shares sustainability tips from life with a dynamic and easy-to-understand style of narration. The “Sustainability Talks” series, broadcast live on the Bank’s social media, features two monthly programs discussing sustainability&#8217;s impact on the business world, sharing success stories and best practices with the audience.</p>
<p>&nbsp;</p>
<p class="norm mb10 mob_centr"><strong>UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet</strong></p>
<p class="norm mb50 mob_centr">With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.</p>
<p class="norm mb20"><a href="https://fbrh.co.uk/principles-responsible-banking-assurance/" target="_blank" rel="noopener"><strong>FBRH Principles for Responsible Banking (PRB) Assurance</strong></a>:</p>
<p class="norm mb10 mob_centr">First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li style="list-style-type: none;">
<ul>
<li class="norm mb10 mob_centr">FBRH is a GRI Certified Training Partner (Global), ISEP Training Centre and a member of CPD.</li>
<li class="norm mb10 mob_centr">FBRH builds trust. Over <a href="https://www.fbrh.co.uk/reviews" target="_blank" rel="noopener">200 reviews from top professionals</a> from around the world demonstrate our ability to build strong, trusting business relationships.</li>
<li>FBRH possesses a unique skill set that combines ESG/sustainability certified training, experience in advisory services and report preparation, and ESG/sustainability report assurance.</li>
<li style="list-style-type: none;"></li>
</ul>
</li>
</ul>
</li>
</ul>
<p class="norm pb30 mob_centr">The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.</p>
<p>&nbsp;</p>
<p>References:</p>
<p>This case study is based on published information by Yapı Kredi, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:</p>
<p><a href="https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2023/YK23-integrated-annual-report.pdf" target="_blank" rel="noopener">https://www.yapikrediinvestorrelations.com/en/images/pdf/annual-reports/2023/YK23-integrated-annual-report.pdf</a></p>
<p>Note to Yapı Kredi: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please <a href="mailto:editor@sustaincase.com" target="_blank" rel="noopener">contact us</a>.</p>
<p> </div>
<p>The post <a href="https://sustaincase.com/case-study-how-yapi-kredi-works-with-clients-and-customers-to-encourage-sustainable-practices/">Case study: How Yapı Kredi works with its clients and customers to encourage sustainable practices</a> appeared first on <a href="https://sustaincase.com">SustainCase - Sustainability Magazine</a>.</p>
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