Case study: How Ford Otosan promotes sustainability among its suppliers

With its production capacity of 455,000 commercial vehicles, 70,000 engines and 140,000 powertrains by the end of 2019, Ford Otosan is the biggest commercial vehicle production centre of Ford in Europe. In an ecosystem where there are 2,090 suppliers from 40 different countries on a global scale, Ford Otosan seeks to make sure that its standards are maintained, throughout its supply chain.
This case study is based on the 2019 Sustainability Report by Ford Otosan published on the Global Reporting Initiative Sustainability Disclosure Database that can be found at this link. Through all case studies we aim to demonstrate what CSR/ ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Abstract
Ford Otosan cooperates with its business partners and suppliers and also contributes to their decent work and economic growth Tweet This!, by spreading its sustainability approach through audits and two-way communication. In order to promote sustainability among its suppliers Ford Otosan took action to:
- monitor suppliers’ compliance
- provide training
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With this case study you will see:
- Which are the most important impacts (material issues) Ford Otosan has identified;
- How Ford Otosan proceeded with stakeholder engagement, and
- What actions were taken by Ford Otosan to promote sustainability among its suppliers
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What are the material issues the company has identified?
In its 2019 Sustainability Report Ford Otosan identified a range of material issues, such as vehicle fuel consumption and emission levels, customer satisfaction, vehicle and traffic safety, innovation and digitalisation. Among these, promoting sustainability among its suppliers stands out as a key material issue for Ford Otosan.
Stakeholder engagement in accordance with the GRI Standards
The Global Reporting Initiative (GRI) defines the Principle of Stakeholder Inclusiveness when identifying material issues (or a company’s most important impacts) as follows:
Stakeholders must be consulted in the process of identifying a company’s most important impacts and their reasonable expectations and interests must be taken into account. This is an important cornerstone for CSR / sustainability reporting done responsibly.
Key stakeholder groups Ford Otosan engages with:
To identify and prioritise material topics Ford Otosan engaged with its stakeholders through the following channels:
Stakeholder Group | Method of engagement |
Shareholders & Investors
| · Corporate web site and Investor Relations · Mobile Application · Investor and analyst presentations · Special circumstances disclosures · Meetings to assess financial results · One-to-one interviews and meetings · Meetings · Plant visits · Annual Report and Sustainability Report |
Employees
| · Ford Otosan Working Principles · Internal portal · Internal television broadcast · Suggestion, appreciation and reward system · Working groups and committees · Internal publications such as Journal and General Manager’s Message Bulletin, announcements and notices · Social events · Performance Management System · Annual Report and Sustainability Report · Employee engagement surveys and questionnaires · Open Door and leadership meetings |
Media
| · Annual Report and Sustainability Report · Interviews and conversations · Meetings · Press releases · Special circumstances disclosures |
Vocational Schools, Universities and Academy
| · Annual Report and Sustainability Report · Academic congresses and seminars · Articles and publications, academic researches · Joint projects · Training and technical support · Sponsorships · Meetings |
Dealerships
| · Annual Report and Sustainability Report · Dealer meetings, Dealer Council and one-on-one · meetings · Dealer and customer satisfaction surveys · Internal publications · Trainings for dealers |
Koç Community Companies
| · Annual Report and Sustainability Report · Working groups · Project partnerships |
Public Organisations
| · Annual Report and Sustainability Report · Audits · Meetings · Trainings |
Suppliers and Subcontractors
| · Annual Report and Sustainability Report · Ford Otosan Working Principles · Trainings · Award ceremony · One-to-one interviews · OHS Committees |
Non-Governmental Organisations
| · Annual Report and Sustainability Report · Working groups, Committee and the Board of Directors Memberships · Memberships · Joint projects and initiatives · Meetings |
What actions were taken by Ford Otosan to promote sustainability among its suppliers?
In its 2019 Sustainability Report Ford Otosan reports that it took the following actions for promoting sustainability among its suppliers:
- Monitoring suppliers’ compliance
- Ford Otosan monitors the compliance of its suppliers with quality and operational standards through comprehensive audits. Ford Otosan contributes to the development of its suppliers with five different audits and field visits. In 2019, Manufacturing Site Assessment (MSA) audits were performed on 110 of Ford Otosan’s vehicle parts suppliers:
- Q1 audits: Ford Otosan carries out its main audits through the Q1 – Number One in Quality certification system.
- Capacity audits: Ford Otosan carries out audits within the scope of Ford Motor Company global capacity audits.
- Production issues: Ford Otosan conducts field visits to resolve any problems and challenges suppliers face during production.
- Performance development: Ford Otosan works on auditing and performance development based on certain criteria by identifying suppliers that are open to improvement through the Ford Motor Company global system.
- Risk management: Ford Otosan takes actions to prevent possible risks in areas such as natural disasters, fire and union-related risks by visiting suppliers. In addition to the supplier risk management application, Ford Otosan also conducts a separate supplier risk assessment, where the criteria of shipment, quality performance, capacity adequacy and financial status are taken into account.
- Providing training
- In order to support the development of suppliers, Ford Otosan provides various trainings in the environmental, social, economic and ethical fields. In 2019, Ford Otosan provided a total of 4,952 person hour training to suppliers. Ford Otosan offers supplier trainings through the Ford Otosan Supplier Network (FOSN) – a classroom and online conference channel. Ford Otosan organises class trainings every month, where it gives priority to suppliers who are open to development. Together with its suppliers, Ford Otosan donates to non-governmental organisations in return for their training, to create social benefits. With all these efforts in 2019, Ford Otosan provided TL 120,000 of education support to the Turkish Education Foundation (TEV) and Darüşşafaka Society. In 2019, Ford Otosan supported the improvement of the shipment performance of suppliers by launching eight different online training modules via FOSN. In addition, Ford Otosan Supplier Development team completed the content of the MMOG LE V5 Supplier Trainings for the development of MMOG/ LE (Material Management Operations Guideline Logistics Evaluation) – an international logistics standard. Ford Otosan also launched the Material Capacity Confirmation Letter (MCCL) with online supplier trainings at FOSN. The suppliers prospectively follow the material programmes updated weekly and provide information about their status.
Which GRI Standards and corresponding Sustainable Development Goals (SDGs) have been addressed?
The GRI Standards addressed in this case are:
1) Disclosure 308-1 New suppliers that were screened using environmental criteria
2) Disclosure 414-1 New suppliers that were screened using social criteria
Disclosure 308-1 New suppliers that were screened using environmental criteria does not correspond to any SDG.
Disclosure 414-1 New suppliers that were screened using social criteria corresponds to:
- Sustainable Development Goal (SDG) 5: Gender Equality
- Targets: 5.2
- Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth
- Targets: 8.8
- Sustainable Development Goal (SDG) 16: Peace, Justice and Strong Institutions
- Targets: 16.1
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References:
1) This case study is based on published information by Ford Otosan, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original, please revert to the original on the Global Reporting Initiative’s Sustainability Disclosure Database at the link:
http://database.globalreporting.org/
2) https://www.globalreporting.org/standards/gri-standards-download-center/
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