Opinion – if you agree please share
The world is changing. Are you changing too?
Millennials, who hold our future in their hands, are overwhelmingly pro-sustainability and are showing this with their every action. Worldwide, companies and organisations are taking action to benefit from the transition to the Green Economy. Are your competitors better prepared? Are they dealing more successfully with stricter regulations and changing buying and decision-making patterns?
- Deloitte: Business leaders can win the loyalty of millennials by driving societal and economic change.
- Morgan Stanley research results: Companies must engage with sustainable development or face being left out of investment decisions by Millennials, one of the largest generations in history moving into its prime spending years.
- 84% of Millennial investors interested in sustainable investing (Morgan Stanley)
- There is an accelerating growth of people choosing sustainable brands (Nielsen 30,000 consumers in 60 countries)
- Millennials love CSR (Chartered Institute of Marketing, UK)
More research: Sustainable Development Makes Good Business Sense
- 2 out of 4 major consumer trends relate to sustainability (Mintel)
- Mintel research: Key 2018 consumer trends relate to sustainability
- Corporate sustainability and profitability are interrelated (Oxford University)
- High Sustainability companies significantly outperform their counterparts over the long-term, in both stock market and accounting performance (Harvard Business School)
- Gender diversity across a company increases productivity (MIT News)
We firmly believe that we must all take a step back and see the forest. We must address serious environmental issues but also take positive action to develop the economies and societies on which we rely for growth and profit.
• How to use the GRI Standards ASAP to accelerate positive change
• Case Studies: How companies are cleaning their supply chains of bad environmental and social practices
• Case studies: How companies are affecting positive change on the economies and societies they operate in and rely on for profit/growth
• Laying the foundation for good communication with responsible CSR/ sustainability reporting
• Are your competitors better prepared?
Sustainability Reporting and Marketing Communication Strategy Expert. Simon is a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, and holds an MBA in Marketing. He is a GRI and IEMA Trainer, the publisher of www.sustaincase.com and owner of www.fbrh.co.uk. Simon teaches the FBRH GRI Standards Certified and IEMA Approved Course (venue: London LSE.
80% of the world’s 250 largest companies report in accordance with the GRI Standards
SustainCase was primarily created to demonstrate, through case studies, the importance of dealing with a company’s most important impacts in a structured way, with use of the GRI Standards. To show how today’s best-run companies are achieving economic, social and environmental success – and how you can too.
FBRH GRI Standards Certified and IEMA approved Sustainability Course | Venue: London LSE
By registering for the next 2-day FBRH GRI-Standards Certified and IEMA approved Course you will be taking the first step in gaining the many benefits of sustainability reporting.