According to the 2018 Deloitte Millennial Survey, millennials today are increasingly pessimistic about the prospects for positive social and political change, and are concerned about safety, social equality and environmental sustainability. The survey was conducted among 10,455 millennials across 36 countries and participants had college or university degrees, were employed full time and worked primarily in large, private-sector organisations.
Most importantly, despite being disappointed by companies that prioritise profit over stakeholders’ concerns and the environment, millennials expect business leaders to drive societal and economic change Tweet This!. They believe that, compared to political or religious leaders, business leaders are better able to address and solve the world’s most pressing problems, including climate change. Millennials are also attracted to corporations whose priorities align with their own and which provide them with the skills needed to deal successfully with the challenges of the Fourth Industrial Revolution.
Key findings of the 2018 Deloitte Millennial Survey include:
As the survey demonstrates, the timing is, today, ideal for responsible companies and business leaders to step up and take actions that benefit all of their stakeholders, the environment and society. By doing so, they will be responding to the rising expectations of millennials, prioritising and addressing the issues that matter to them and winning their loyalty.
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Research by well-recognised institutions is clearly proving that responsible companies can look to the future with optimism.
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