Unilever’s Sustainable Success: Empowering Women and Achieving Business Objectives in India

Unilever’s approach to creating shared value in India has allowed the company to achieve a positive contribution to the SDGs while also achieving its business objectives and making a profit. By empowering women in rural areas to become entrepreneurs and selling their products, Unilever has been able to create a sustainable supply chain for its products while also contributing to poverty reduction, gender equality, and sustainable economic growth.

This shared value approach aligns with the United Nations Sustainable Development Goals (SDGs) that seek to end poverty, promote gender equality, and create sustainable economic growth. It also supports the SDG goal of promoting inclusive and sustainable economic growth, as it creates economic opportunities for women in rural areas who otherwise may not have access to such opportunities.

Through its shared value approach, Unilever has been able to develop a loyal customer base and improve brand reputation while creating a positive impact on the communities it operates in. This demonstrates that by creating shared value, businesses can make a positive contribution to society while also achieving economic success.

Unilever’s shared value approach in India has created economic opportunities for women in rural areas while also contributing to the achievement of the SDGs. This approach has proven to be successful, and it serves as an example of how businesses can create shared value by addressing societal challenges while also achieving their business objectives. Unilever’s initiative demonstrates that by creating shared value, businesses can make a positive impact on society while also achieving economic success, which is essential for creating a sustainable future.

References:

1. Unilever. (2022). Our strategy. Retrieved from https://www.unilever.com/about/who-we-are/our-strategy/
2. Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62-77.
3. Unilever. (2021). Unilever’s commitment to sustainable living. Retrieved from https://www.unilever.com/sustainable-living/
4. Forbes India. (2019). How Unilever is creating a sustainable supply chain in rural India. Retrieved from https://www.forbesindia.com/article/special/how-unilever-is-creating-a-sustainable-supply-chain-in-rural-india/573

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