Case study: How ADIB works with its clients and customers to encourage sustainable practices
Abu Dhabi Islamic Bank (ADIB) is a prominent financial institution in the UAE and one of the largest Islamic banks globally. Based in Abu Dhabi and publicly listed, ADIB was established in 1997 as the first Islamic bank in the Emirate of Abu Dhabi. It is recognized as one of the leading Islamic banks in the region, ranking as the fourth largest in the GCC by total assets, which amount to AED 226 billion. Serving over 1.5 million customers, ADIB offers a wide array of products and services that deliver a highly personalized customer experience alongside advanced digital banking solutions. ADIB is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, working with its clients and customers to encourage sustainable practices and enable sustainable economic activities. Tweet This!
This case study is based on the 2024 Responsible Banking Progress Statement by ADIB prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Which Principles for Responsible Banking have been addressed?
The Principles for Responsible Banking addressed in this case are:
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- Principle 3: Clients and Customers
- Principle 4: Stakeholders
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- How ADIB proceeded with stakeholder identification and consultation, and
- How ADIB worked with its clients and customers to encourage sustainable practices and enable sustainable economic activities
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Stakeholder identification and consultation
Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process.
ADIB consistently maintains transparent and ongoing communication with its key stakeholders, fostering constructive dialogue to identify areas of significant impact and material topics relevant to the bank.
ADIB’s Double Materiality Assessment serves as the primary method for stakeholder engagement concerning impact and materiality. Through this process, stakeholders such as staff, senior management, the Board of Directors, customers, suppliers, and community members were identified.
Beyond this assessment, ADIB’s stakeholder management approach involves continuous engagement with key parties, recognizing their vital role in shaping the bank’s strategic direction. ADIB identifies key stakeholders as those most affected by its operations and those with the greatest influence, including management, investors, customers, employees, partners, communities, and regulators. To facilitate effective engagement, ADIB employs multiple channels to proactively communicate, enabling the bank to understand, address, and respond to their concerns and interests. Insights gained from these interactions are crucial in understanding the ESG factors material to ADIB’s operations, guiding the development and implementation of initiatives aligned with stakeholder expectations and promoting sustainable growth.
Additionally, ADIB’s sustainability performance has been recognized by external ESG rating agencies, notably with an AA MSCI ESG rating that highlights its strong ESG risk management and performance. This external assessment also affirms the quality and transparency of ADIB’s public disclosures.
Details of ADIB’s overall stakeholder management approach, which enables ADIB to maintain a principled approach to banking and improve its impacts, are outlined below.
| Stakeholder | Commitment | Engagement mode |
| Shareholders | ADIB provides timely and detailed disclosures to enable investors to make informed investment decisions. | • Quarterly result briefings • Investor conferences • One-on-one and group meetings with over 250 investors, conducted • AGM • Annual report • Investor relations app
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| Customers | ADIB interacts with customers to better understand their evolving needs so that it can provide the right financial Shari’a compliant solutions for them. | • Multiple service channels, including digital banking, call centres and branches • Regular engagements via relationship managers and customer Majles • Active interaction and prompt follow-up to queries/ feedback received via social media platforms • Regular satisfaction surveys • Customer Mail, to facilitate dialogue between customers from all segments and the senior bank executives to directly engage in dialog and share their feedback
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| Staff
| ADIB communicates with its staff via multiple channels to ensure that its employees feel connected and informed. Their opinions on material topics of sustainability are also essential to understand the impact, risks and opportunities of the topic on the business. This will play a pivotal role in shaping ADIB’s ESG strategy. | • Internal communications where employees have an open discussion with the GCEO • Group-wide town hall hosted by the GCEO • Regular department events held by senior management • Annual “My Voice” Employee Engagement survey • Employee newsletter • Employee WhatsApp group • Mailer and intranet |
| Community and partners.
| ADIB is committed to engaging with the community and partners to better understand the role it can play in addressing societal needs and gaps. | • Regular events and conversations with Businesses and community partners to understand the social landscape and how ADIB can partner to create impact. • Connection with government bodies and associations • Community engagement and partnerships within the public • Free financial literacy programmes |
| Regulators
| ADIB strives to be a good corporate citizen and advocate by providing input to and supporting the implementation of relevant local and global laws, regulations, guidelines, and public policies. | • Regular engagement sessions with regulators and government bodies • Sharing insights and providing feedback to regulators • Actively participating in regulatory working groups, committees or forums • Actively participating in local, regional, and international industry forums on financial regulation • Actively responding to, or providing feedback on Consultation Papers, draft regulations or guidelines, or policy statements or papers |
How did ADIB work with its clients and customers to encourage sustainable practices and enable sustainable economic activities?
In its 2024 Responsible Banking Progress Statement ADIB reports that it works with its clients and customers to encourage sustainable practices and enable sustainable economic activities as follows:
- Strategic Commitment to Climate and Social Impact
ADIB is dedicated to directing capital toward projects that generate tangible positive effects on climate mitigation, climate adaptation, and social well-being. ADIB’s portfolio encompasses both green initiatives and socially beneficial projects, emphasizing its role as a catalyst for sustainable economic growth within the UAE and beyond. - Sustainable Finance Framework and Governance
ADIB’s Sustainable Finance Framework, publicly disclosed, defines the eligible green and social activities supported under its sustainable financing initiatives. This framework, independently validated through a Second Party Opinion, serves as a key platform for communicating ADIB’s sustainable finance priorities to clients. Through active engagement, ADIB promotes the decarbonization of assets and portfolios by financing green projects. Detailed outcomes are presented in ADIB’s Green Sukuk Impact and Allocation Report. - Green Sukuk Issuance and Allocation
In November 2023, ADIB successfully issued a USD 500 million Green Sukuk under its Sustainable Finance Framework. As of the 2024 reporting period, USD 451 million has been allocated to eligible green projects, reflecting ADIB’s commitment to aligning proceeds with its sustainability goals and demonstrating effective deployment of funds. - ESG Risk Management and Client Engagement
ADIB’s proprietary ADIB ESG Risk Due Diligence Toolkit is utilized at the initial transaction stage and throughout ongoing client reviews. This process assesses environmental, social, and governance risks, with engagement strategies tailored to each risk profile. Special focus is given to engaging with unlisted entities or clients without publicly available sustainability disclosures, ensuring responsible and informed credit decisions. - Retail Sustainability and Financial Inclusion Initiatives
ADIB promotes low-carbon mobility through its VOLT Electric Vehicle Financing product, which offers preferential profit rates to encourage the adoption of zero-emission vehicles. Additionally, ADIB’s participates in national housing programs, such as the Sheikh Zayed Housing Project, to improve access to housing for economically disadvantaged communities in the UAE. - Expanding Access to Islamic Finance
ADIB’s initiatives to promote financial inclusion include the launch of Amwali, the first Islamic digital youth banking platform, designed to enhance financial literacy and responsible money management for customers aged 8–18. ADIB also offers tailored banking services for women through ADIB Dana. Women customers using ADIB Dana can benefit from the expertise of a dedicated team of female professionals who provide specialized advice on financial matters and services. ADIB ensures access to premium banking privileges aligned with Islamic and cultural values, complemented by comfortable lounges at all Dana women’s banking branches and sections. Furthermore, ADI Microfinance, established as a specialized arm of ADIB-Egypt under the brand Arzaq, focuses on financing small and micro projects and businesses. Its goal is to expand financial inclusion, empower individuals, address unemployment, formalize the informal economy, and support broader economic and social development in Egyptian society. These projects represent a broad segment of the economic sector and need to provide sources to obtain financing that will help them expand and continue and achieve an increase in the rates of the gross domestic product and the national economy. - Community Financial Education
ADIB offers comprehensive, complimentary financial literacy programs throughout the UAE, accessible to all community members regardless of whether they are existing customers. These workshops, conducted in both Arabic and English, cater to a wide age range—from children aged 7 and above to pre-retirees—with content customized to different life stages and financial needs.- For younger audiences, topics include budgeting, early financial planning, and entrepreneurship.
- For small and medium-sized enterprises (SMEs), free webinars deliver practical insights on finance, marketing, operations, and accounting, aimed at fostering sustainable business growth.
- Sustainable Finance Strategy
ADIB’s 2030 Sustainable Finance Strategy aims to mobilize AED 60 billion in sustainable financing by 2030. As part of this initiative, ADIB actively engages with its customers to promote and increase the uptake of sustainable financing solutions.
UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet
With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.
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The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.
References:
This case study is based on published information by ADIB, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
https://adib.ae/en/esg-and-sustainability/policies-statements-and-disclosures
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