Case study: How PortAventura World creates economic value for its stakeholders
PortAventura World is located on the Costa Dorada, is made up of six theme areas and is one of the main destinations for tourism and holidays in Spain. Creating shared and sustainable value for all its stakeholders and for society, is a top priority for PortAventura World. Tweet This!
This case study is based on the 2020 Corporate Responsibility Report by PortAventura World, prepared in accordance with the GRI Standards, that can be found at this link. Through all case studies we aim to demonstrate what CSR/ ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Abstract
PortAventura World’s activity represents a contribution of 1.7 billion euros to the Catalan economy. For each euro of turnover, an additional 6 euros are generated in the rest of the economy. In order to create economic value for its stakeholders PortAventura World took action to:
- create economic value for suppliers
- create economic value for employees
- create economic value for society
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With this case study you will see:
- Which are the most important impacts (material issues) PortAventura World has identified;
- How PortAventura World proceeded with stakeholder engagement, and
- What actions were taken by PortAventura World to create economic value for its stakeholders
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What are the material issues the company has identified?
In its 2020 Corporate Responsibility Report PortAventura World identified a range of material issues, such as occupational health and safety, staff-company relations, effluents and waste,
emissions, customer health and safety. Among these, creating economic value for its stakeholders stands out as a key material issue for PortAventura World.
Stakeholder engagement in accordance with the GRI Standards
The Global Reporting Initiative (GRI) defines the Principle of Stakeholder Inclusiveness when identifying material issues (or a company’s most important impacts) as follows:
Stakeholders must be consulted in the process of identifying a company’s most important impacts and their reasonable expectations and interests must be taken into account. This is an important cornerstone for CSR / sustainability reporting done responsibly.
Key stakeholder groups PortAventura World engages with:
| Stakeholder Group | Method of engagement |
| Shareholders
| · Board meetings · Management meetings · Corporate information published periodically |
| Customers
| · Corporate website · Customer service telephone number · Social networks · Satisfaction surveys · Complaints box · Visitor Services Office · Site staff · Regular publications · Advertisements in the media |
| Workforce
| · Internal communications · Intranet · SMS · Videos · Internal magazine (Acció) · Bulletin boards and posters · Leaflets and other printed materials · Letters · Personal and direct contact · Counter and post box for Employee Services · Suggestions and complaints forms · Staff contests and draws · Online platforms: PortAventura Guide and La Guía app, and E-Nómina (payroll) |
| Suppliers and contractors
| · Procurement managers · Supplier portal · “Dialogue with Suppliers” day |
| Public administration and social environment
| · PortAventura Foundation website · Periodic publication of corporate information · Institutional involvement · Meetings with representatives of public institutions and social organisations |
How stakeholder engagement was made to identify material issues
To identify and prioritise material topics PortAventura World engaged with its stakeholders through virtual meetings with representatives of different stakeholders, including shareholders, customers, suppliers, human resources, society and the environment.
What actions were taken by PortAventura World to create economic value for its stakeholders?
In its 2020 Corporate Responsibility Report PortAventura World reports that it took the following actions for creating economic value for its stakeholders:
- Creating economic value for suppliers
- In 2020, PortAventura World spent 75 million euros (VAT included) in purchases from suppliers.
- Creating economic value for employees
- In 2020, PortAventura World spent 24.8 million euros in employee costs.
- Creating economic value for society
- In 2020, PortAventura World spent 708 thousand euros in social action through the PortAventura Foundation.
Which GRI Standards and corresponding Sustainable Development Goals (SDGs) have been addressed?
The GRI Standard addressed in this case is: Disclosure 201-1 Direct economic value generated and distributed
Disclosure 201-1 Direct economic value generated and distributed corresponds to:
- Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth
- Targets: 8.1, 8.2
- Sustainable Development Goal (SDG) 9: Industry, Innovation and Infrastructure
- Targets: 9.1, 9.4, 9.5
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References:
This case study is based on published information by PortAventura World, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
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