Case study: How Banco Promerica Guatemala works with its clients and customers to encourage sustainable practices

Banco Promerica Guatemala is a member of the Promerica Group, a financial institution with over 30 years of experience operating in nine countries across Central America, South America, and the Caribbean. Its presence extends to Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Ecuador, the Cayman Islands, and the Dominican Republic. The bank is supported by a multinational team of bankers who possess extensive expertise in the financial sector. Banco Promerica Guatemala is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, working with its clients and customers to encourage sustainable practices and enable sustainable economic activities. Tweet This!
This case study is based on the 2023 PRB Reporting and Self-Assessment Template by Banco Promerica Guatemala, prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Which Principles for Responsible Banking have been addressed?
The Principles for Responsible Banking addressed in this case are:
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- Principle 3: Clients and Customers
- Principle 4: Stakeholders
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- How Banco Promerica Guatemala proceeded with stakeholder identification and consultation, and
- How Banco Promerica Guatemala worked with its clients and customers to encourage sustainable practices and enable sustainable economic activities
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Stakeholder identification and consultation
Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process.
Identified Interest Groups
In 2023, Banco Promerica conducted its first analysis to identify and prioritize interest groups, with the assistance of the eco.business Fund and the consulting firm Valora.
This process comprised three stages:
- Compilation of Groups and Subgroups of Interest
- Prioritization
- Development of a Stakeholder Matrix
Interest groups with dual materiality refer to those stakeholders concerned with both the financial aspects and the social and environmental impact of an organization. Addressing the needs and interests of these groups is crucial for long-term sustainability.
The identification and prioritization of stakeholders as a bank involves recognizing and categorizing the various parties that have a vested interest or influence over the operations and performance of the financial institution.
The analysis revealed six primary interest groups:
- Board of Directors
- Shareholders and Investors
- Other Capital Providers
- Collaborators and Officials
- Competing Suppliers
- Customers
Additionally, four important subgroups were identified that also significantly impact the bank’s operations:
- Government, Authorities, and Regulatory Bodies
- Associations and Chambers
- Community
- Media
By identifying and prioritizing its interest groups, Banco Promerica Guatemala can analyze and understand how they interact with one another and with Banco Promerica Guatemala in the community where it operates.
This enables Banco Promerica Guatemala to recognize and address the needs, concerns, and expectations of stakeholders that are relevant to the organization.
Interest Groups
- Shareholders, Investors, and Other Capital Providers
- Employees
- Suppliers (Local and Regional)
- Competitors
- Customers
- Government, Authorities, and Regulators
- Associations/ Chambers
- Community
- Media
- Management Board
How did Banco Promerica Guatemala work with its clients and customers to encourage sustainable practices and enable sustainable economic activities?
In its 2023 PRB Reporting and Self-Assessment Template Banco Promerica Guatemala reports that it works with its clients and customers to encourage sustainable practices and enable sustainable economic activities as follows:
Banco Promerica Guatemala is currently engaged in its Double Materiality Analysis with the assistance of the eco.business Fund and the consulting firm Valora.
Financial Materiality
According to the Sustainability Accounting Standards Board (SASB), financial materiality encompasses ESG (Environmental, Social, and Governance) factors that could significantly impact a company’s financial condition, operational performance, and cash flows. This type of materiality addresses the concerns of investors.
Impact Materiality
The Global Reporting Initiative (GRI) defines materiality in terms of the most significant impacts that a company has on external factors such as the economy, the environment, and society. These impacts can result in either positive or negative consequences for the company, affecting its operations, reputation, and financial standing. This form of materiality caters to a broad array of interest groups.
Double Materiality Process
The materiality analysis is a staged process that first identifies impact materiality before integrating financial materiality. Banco Promerica Guatemala is conducting this analysis based on a methodological framework established by the Global Reporting Initiative (GRI), which links impacts to material topics and principles outlined by the Sustainability Accounting Standards Board (SASB), thereby connecting risks and opportunities with relevant material topics.
Consolidation of topics potentials |
Characterization: definition of impacts, risks and opportunities |
Assessment Internal |
Consultation with interest groups |
Defining heatmaps |
Matrix Materiality |
UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet
With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.
FBRH Principles for Responsible Banking (PRB) Assurance:
First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience
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The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.
References:
This case study is based on published information by Banco Promerica Guatemala, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
https://www.bancopromerica.com.gt/media/772776/reporte-2023-ingles.pdf
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