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Home / case studies / Case study: How Australis Seafoods promotes ethical business conduct

Case study: How Australis Seafoods promotes ethical business conduct

Australis Seafoods is one of the leading companies in the Chilean salmon industry, led by a team of professionals with vast experience in the production and marketing of salmon in Chile and the world. Since 2016 Australis Seafoods has a Code of Ethics and Conduct, which acts as a framework and guide for the performance of the entire company.  Tweet This!

This case study is based on the 2019 Sustainability Report by Australis Seafoods published on the Global Reporting Initiative Sustainability Disclosure Database that can be found at this link. Through all case studies we aim to demonstrate what CSR/ ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.

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Australis Seafoods’ Code of Ethics and Conduct establishes the values, ethical principles and behaviour guidelines that guide the actions that Australis members must adopt. In order to promote ethical business conduct Australis Seafoods took action to:

  • implement a Crime Prevention Model
  • launch a complaint channel
  • establish an Ethics Committee

What are the material issues the company has identified?

In its 2019 Sustainability Report Australis Seafoods identified a range of material issues, such as product safety and quality, community relations, human rights, talent management, environmental footprint. Among these, promoting ethical business conduct stands out as a key material issue for Australis Seafoods.

Stakeholder engagement in accordance with the GRI Standards              

The Global Reporting Initiative (GRI) defines the Principle of Stakeholder Inclusiveness when identifying material issues (or a company’s most important impacts) as follows:

“The reporting organization shall identify its stakeholders, and explain how it has responded to their reasonable expectations and interests.”

Stakeholders must be consulted in the process of identifying a company’s most important impacts and their reasonable expectations and interests must be taken into account. This is an important cornerstone for CSR / sustainability reporting done responsibly.

Key stakeholder groups Australis Seafoods engages with:

Stakeholder Group                Method of engagement
Collaborators and leaders of the organisation

 

·      Intranet

·      Wall diaries

·      Complaint Channel (CPM)

·      Information Screens

·      Communications Mail

·      Newsletters

·      Joint Hygiene and Safety Committees

·      Sustainability Report

Customers ·      Direct relationship with Commercial Management

·      Meetings in commercial offices

·      Participation in international fairs

·      Web page

·      Complaint Channel (CPM)

·      Social networks

·      LinkedIn

·      Corporate Memory

·      Sustainability Report

Consumers

 

 

·      Stores in Santiago, Puerto Varas and Puerto Natales

·      Social Networks (Instagram)

·      Cooking lessons

Suppliers

 

 

·      Meetings

·      Contract administration

·      Complaint Channel (CPM)

Communities ·      Community Links Programme

·      Puerto Natales Office and Store

·      Email box

Local authorities

 

·      Public Affairs Meetings

·      Visits to the company’s facilities

Sector Authorities

 

·      Operation Coordination

·      Public Affairs Plan

·      Visits to the company’s facilities

Non-governmental organisations (NGOs) ·      Meetings

·      Joint Development Programmes

Industrial associations

 

·      Global Salmon Initiative

·      SalmonChile

·      Magellan Salmon Farmers Association

Academy ·      Meetings
Media ·      Meetings

·      Activities and visits to the company’s facilities

Business Partners

 

·      Bice

·      Santander

·      Chile bank

How stakeholder engagement was made to identify material issues

To identify and prioritise material topics Australis Seafoods conducted stakeholder surveys.

What actions were taken by Australis Seafoods to promote ethical business conduct?

In its 2019 Sustainability Report Australis Seafoods reports that it took the following actions for promoting ethical business conduct:

  • Implementing a Crime Prevention Model
  • Through its Crime Prevention Model (CPM), Australis Seafoods manages and controls the activities that are exposed to the risks of committing criminal offenses, seeking to promote an organisational culture of business integrity. During the year 2019, Australis Seafoods was focused on the dissemination and implementation of its CPM and the tools to channel possible complaints.
  • Launching a complaint channel
  • This tool is available on Australis Seafoods’ corporate website and intranet and allows all the company’s employees, anonymously or under strict reservation of their identity, to report any fact in order to be investigated. There is a detailed protocol on how these situations should be handled and it is based on the principles of legality, reservation and respect.
  • Establishing an Ethics Committee
  • Australis Seafoods has an Ethics Committee composed of the Chairman of the Board of Australis Seafoods S.A. (Jie Tang), the Administration & Finance Manager (Moisés Saravia) and the Corporate Affairs & Human Resources Manager (Josefina Moreno). The Ethics Committee’s main function is the investigation and resolution of complaints received through the complaints channel. The Head of Crime Prevention is the internal collaborator with direct dependence on the Board of Australis Seafoods S.A. and Subsidiaries, who will coordinate the activities to be developed once a complaint has been received. He/she is in charge of collecting preliminary records to see if it is appropriate to inform the Ethics Committee to proceed with the relevant research actions.

Which GRI Standards and corresponding Sustainable Development Goals (SDGs) have been addressed?

The GRI Standard addressed in this case is: Disclosure 205-2 Communication and training about anti-corruption policies and procedures

 Disclosure 205-2 Communication and training about anti-corruption policies and procedures corresponds to:

 

80% of the world’s 250 largest companies report in accordance with the GRI Standards

SustainCase was primarily created to demonstrate, through case studies, the importance of dealing with a company’s most important impacts in a structured way, with use of the GRI Standards. To show how today’s best-run companies are achieving economic, social and environmental success – and how you can too.

Research by well-recognised institutions is clearly proving that responsible companies can look to the future with optimism.



FBRH GRI Standards Certified, IEMA & CIM recognised Sustainability Course | Venue: London LSE

By registering for the next 2-day FBRH GRI Standards Certified, IEMA & CIM recognised course you will be taking the first step in gaining the many benefits of sustainability reporting.

Most importantly, you will gain the knowledge to use the GRI Standards, project manage your own first-class sustainability report and:

  • Identify your most important impacts on the Environment, Economy and Society
  • Begin taking solid, focused, all-round sustainability action ASAP

 

References:

1) This case study is based on published information by Australis Seafoods, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original, please revert to the original on the Global Reporting Initiative’s Sustainability Disclosure Database at the link:

http://database.globalreporting.org/

2) https://www.globalreporting.org/standards/gri-standards-download-center/

Note to Australis Seafoods: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please contact us.