Focus on sustainability leads to faster growth for Unilever: In 2015, Unilever’s Sustainable Living brands grew 30% faster than the rest of the business, accounted for nearly half of Unilever’s growth and included Unilever’s five biggest brands: Knorr, Dove, Dirt is Good, Lipton and Hellmann’s
As the company reports its fifth year of progress with its Sustainable Living Plan, Unilever’s Sustainable Living brands continue to show excellent sales results.
Unilever realizes that today’ consumers want more from businesses and reward those committed to contributing to society.
In 2015, the company’s Sustainable Living brands:
- Grew even faster than in 2014
- Accounted for almost half of Unilever’s growth
- Grew 30% faster than the rest of the business
- Included Unilever’s five biggest brands: Knorr, Dove, Dirt is Good, Lipton and Hellmann’s
Unilever is on course to meet most of the targets set within its Sustainable Living Plan, a company plan to grow business while also minimizing Unilever’s environmental footprint and increasing its positive social impact. According to the company, its new focus on sustainability helps deliver faster growth while cutting costs, lowering risks and increasing trust with consumers.
Since it launched this plan, Unilever helped approximately 482 million people worldwide improve their health and hygiene. Additionally, Unilever helped around 600,000 smallholder farmers and 1.8 million small-scale retailers access training and support.
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This article was compiled using an article from Shanghai Daily. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the article’s meaning. If you would like to quote these written sources from the original please revert to the links below:
2) https://www.unilever.com/sustainable-living/the-sustainable-living-plan/our-strategy/