Case study: How Fidelity Bank works with its clients and customers to encourage sustainable practices

Fidelity Bank Plc is a comprehensive commercial bank employing 3,127 staff members and serving more than 9.1 million customers through its 251 branches and various digital banking platforms across Nigeria. Its financial offerings include corporate and trade finance, treasury and investment services, retail banking, and wealth management, with a strong emphasis on supporting Micro, Small, and Medium Enterprises (MSMEs). Fidelity Banki is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, working with its clients and customers to encourage sustainable practices and enable sustainable economic activities. Tweet This!
This case study is based on the 2024 PRB Progress Report by Fidelity Bank, prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Which Principles for Responsible Banking have been addressed?
The Principles for Responsible Banking addressed in this case are:
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- Principle 3: Clients and Customers
- Principle 4: Stakeholders
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- How Fidelity Bank proceeded with stakeholder identification and consultation, and
- How Fidelity Bank worked with its clients and customers to encourage sustainable practices and enable sustainable economic activities
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Stakeholder identification and consultation
Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process.
Fidelity Bank remains dedicated to meaningful stakeholder engagement as a fundamental part of its sustainability approach and the application of its principles. The bank identifies and prioritizes stakeholders based on their relevance to its operations, the potential impact of its activities on them, and their interest in sustainability matters. Fidelity Bank’s engagement practices are guided by the principles of inclusiveness, transparency, and accountability. Insights gained from these interactions inform the bank’s materiality assessments, influence policy decisions, and support the ongoing enhancement of its sustainability initiatives.
Key stakeholder groups and engagement methods include:
- Customers: Connected through feedback surveys, social media, focus groups, customer service channels, relationship managers, and complaints management systems to understand their needs and expectations.
- Employees: Engaged via the intranet, staff meetings, newsletters, training sessions, surveys, performance appraisals, employee resource groups, and whistleblowing channels to foster alignment with the bank’s objectives and promote a responsible workplace.
- Investors and Shareholders: Consulted during Annual General Meetings, investor presentations, sustainability reports, investor relations platforms, and analyst calls to share performance updates and strategic insights.
- Regulators: Interacted with through regulatory submissions, consultations, formal meetings, and participation in industry working groups to ensure compliance and contribute to sector policy development.
- Suppliers: Managed through audits, contractual agreements, workshops, and review meetings to promote responsible sourcing and uphold ethical standards.
- Communities: Engaged via town hall meetings, collaborations with local organizations, social investment programs, and grievance mechanisms to support local development and address community concerns.
- NGOs and Civil Society: Collaborated on specific environmental and social projects and participated in multi-stakeholder initiatives promoting sustainable development.
- Media: Engaged through press releases, briefings, interviews, and social media to ensure transparency and communicate important updates.
- Government: Interacted with relevant ministries, departments, and agencies through meetings, conferences, and joint initiatives, especially on regulatory and policy issues.
- Industry Peers: Participated in industry associations, benchmarking activities, and collaborative platforms to share knowledge and advance collective sustainability efforts.
These stakeholder engagement efforts have been vital in shaping Fidelity Bank’s sustainability strategy, enhancing transparency, and strengthening its social license to operate.
How did Fidelity Bank work with its clients and customers to encourage sustainable practices and enable sustainable economic activities?
In its 2024 PRB Progress Report Fidelity Bank reports that it works with its clients and customers to encourage sustainable practices and enable sustainable economic activities as follows:
Fidelity Bank actively engages clients and customers to promote sustainable practices and facilitate the transition toward a more inclusive and low-carbon economy. The bank’s engagement strategy integrates product innovation, awareness campaigns, policy enforcement, and ongoing client support.
Fidelity Bank maintains regular communication through calls, emails, various media platforms, and other channels to raise sustainability awareness, encourage responsible business conduct, and share pertinent information, including updates on regulatory expectations and environmental, social, and governance (ESG) best practices. As part of its lending procedures, environmental and social (E&S) conditions are incorporated into offer letters for borrowing clients. Based on the E&S risk classification of their businesses, clients are required to submit quarterly compliance reports. The bank also conducts site visits to verify compliance and provide guidance where necessary.
To enable sustainable economic activities, Fidelity Bank offers customized green financing solutions. In 2024, the bank facilitated 482 transactions through its green products, including the Fidelity Easy Asset Lease Scheme (Solar Power) and Green Energy Financing, totalling ₦509,006,379. Additionally, the bank is developing new sustainable offerings, such as the Fidelity Green App—a digital platform designed to connect providers and consumers of green products and services. Further green products are under consideration to assist clients in adopting sustainable business models.
These initiatives not only strengthen client relationships but also reinforce Fidelity Bank’s commitment to responsible banking and contribute to broader environmental and social outcomes.
UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet
With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.
FBRH Principles for Responsible Banking (PRB) Assurance:
First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience
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- FBRH is a GRI Certified Training Partner (Global), ISEP Training Centre and a member of CPD.
- FBRH builds trust. Over 200 reviews from top professionals from around the world demonstrate our ability to build strong, trusting business relationships.
- FBRH possesses a unique skill set that combines ESG/sustainability certified training, experience in advisory services and report preparation, and ESG/sustainability report assurance.
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The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.
References:
This case study is based on published information by Fidelity Bank, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
https://www.fidelitybank.ng/documents/Fidelity-Bank-Sustainability-And-Climate-Report-2024.pdf
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