When an organization starts reporting its performance publicly, transparency is increased, along with pressure to take action to improve performance in the next report.
Moreover, setting numerical targets helps to focus efforts, and drives performance. Once organizations start tracking and evaluating their performance, they can identify areas where they could be doing better.Measuring and reporting leads to exploration, questioning and discovery Tweet This!, which are vital in building consistency between an organization’s “performance” and its “wishes”.
Credibility does not come only from “good news”, but from taking action to achieve goals, especially in difficult areas. The reporting process helps reporting organizations achieve such goals.
According to Lars G. Josefsson, President and CEO, Vattenfall, Sweden, “reporting on sustainability issues actually serves as a driver for our performance, and has helped us to clearly identify areas for improvement.”
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