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Morgan Stanley: Millennials sustainable investing continues to intensify

Morgan Stanley 2017 research results: Companies must engage with sustainable development or face being left out of investment decisions by Millennials, one of the largest generations in history moving into its prime spending years. 

According to a new survey by the Morgan Stanley Institute for Sustainable Investing, among 1,000 active individual investors, interest in sustainable investing continues to grow steadily, especially among a younger generation of investors: Millennials, who believe that their investments can have a positive social and environmental impact.

Millennial investors tend to incorporate sustainability into their decisions. In fact, since 2014 sustainable investing has increased by more than 33%, from $6.57 trillion to almost $9 trillion.

More specifically, according to the survey:

  • 86 per cent of Millennials are interested in sustainable investing  Tweet This!
  • Millennial investors are twice as likely, compared to other investors, to invest in companies focused on social or environmental targets
  • 89 per cent of Millennials are interested in sustainable investments that could be customized to respond to their interests and goals
  • 75 per cent of Millennial investors believe that their investments may “influence the amount of climate change caused by human activities”
  • 84 per cent of Millennials believe that their investment decisions may help lift people out of poverty
  • 61 per cent of Millennial investors have taken at least one sustainability-related investment action over the last year
  • 90 per cent of Millennial investors are interested in pursuing sustainable investments as part of their 401(k) portfolios

Audrey Choi, Chief Sustainability Officer and Chief Marketing Officer at Morgan Stanley, said that, with widespread attention to sustainability issues and objectives steadily increasing, “consumers and investors alike are now more than ever factoring sustainability issues into their investment decisions”.

 

References:

This article was compiled using a press release by Morgan Stanley and the publication “Sustainable Signals New Data from the Individual Investor”. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the press release’s meaning. If you would like to quote these written sources from the original please revert to the links below:

https://www.morganstanley.com/press-releases/morgan-stanley-survey-finds-interest-in-sustainable-investing-st

http://www.morganstanley.com/ideas/sustainable-socially-responsible-investing-millennials-drive-growth

http://www.morganstanley.com/pub/content/dam/msdotcom/ideas/sustainable-signals/pdf/Sustainable_Signals_Whitepaper.pdf

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