Tag: changing consumer expectations
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Mintel research: Key 2018 consumer trends relate to sustainability
Major European consumer trends, identified by research firm Mintel for 2018 and beyond, relate to sustainability. They include: Sea change: More and more companies will focus ... -
Major Unilever Research: Potential untapped opportunity of €966 billion out of a €2.5 trillion total market for sustainable goods – 20,000 adults from five countries
According to a new, international study by Unilever, of 20,000 adults from five countries – Brazil, India, Turkey, the United Kingdom and United States – a ... -
Cone Communications research: Millennials embrace CSR
According to the 2015 Cone Communications Millennial CSR Study, based on the findings of a survey among 1,003 18- to 34-year-olds, Millennials show strong support, in ... -
Aflac & LightSpeed GMI survey: 79% of consumers believe companies committed to ethical business practices outperform others in their sector
In 2015 American insurance company Aflac & LightSpeed GMI conducted a survey, in which 6,000 consumers and 355 investment professionals were asked their views about Corporate ... -
Consumers prepared to pay more for sustainable brands – significant year-on-year increase – major Nielsen study (30,000 consumers in 60 countries)
An ever-increasing number of consumers around the world are willing to pay more for sustainable brands, according to research by Nielsen, making it an essential strategy ...
