Cone Communications research: Millennials embrace CSR
According to the 2015 Cone Communications Millennial CSR Study, based on the findings of a survey among 1,003 18- to 34-year-olds, Millennials show strong support, in a number of ways, for Corporate Social Responsibility (CSR) efforts by companies. More specifically:
- 91% of Millennials would change brands to a cause-related one Tweet This! (of comparable quality and price)
- 87% of Millennials would buy environmentally or socially beneficial products and 59% bought such a product in the past year
- 88% of Millennials would stop buying products from a company with bad business practices
- When deciding what to buy or where to go shopping, 81% of Millennials take into account a company’s social and environmental initiatives
- 70% of Millennials would pay more for sustainable products
- A company supporting a social or environmental cause would be seen more positively by 93% of Millennials
- For 86% of Millennials companies should not just make profits but tackle social and environmental issues
- 81% and 82% of Millennials, respectively, would like companies to report on their progress in their CSR efforts and generate and communicate outcomes
References:
This article was compiled using a study by Cone Communications. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the study’s meaning. If you would like to quote these written sources from the original please revert to the link below:
http://www.conecomm.com/research-blog/2015-cone-communications-millennial-csr-study