The case for CSR/ Sustainability Reporting Done Responsibly


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Home / research / MIT / The sustainability challenge: What are companies who gain from their sustainability efforts doing differently?

The sustainability challenge: What are companies who gain from their sustainability efforts doing differently?

MIT Sloan Management Review and the Boston Consulting Group (BCG) carried out a global survey among over 4,000 executives and managers – including 2,874 respondents from commercial enterprises, from 113 countries –, relating to how businesses manage sustainability, and possibly profit from sustainability initiatives. Key findings include:

  • According to two-thirds of survey participants, sustainability is highly important for being competitive in the modern marketplace  Tweet This!.
  • Approximately 31 per cent of survey participants said their companies were currently profiting from sustainability initiatives.
  • 68 per cent of businesses surveyed increased the time and resources committed to sustainability efforts.
  • Companies profiting from their sustainability initiatives were:
    • more likely to have strong leadership commitment to sustainability, a separate sustainability report and sustainability function, a sustainability focus by business units, and a chief sustainability officer
    • three times more likely than other companies to have a robust business case for sustainability
    • 50 per cent more likely to clearly communicate who was responsible for sustainability
    • more than twice as likely, compared to other organizations, to have operational and personal key performance indicators connected to sustainability
    • 60 per cent more likely to relate sustainability to financial incentives
    • twice as likely to change their business model due to sustainability
    • more than twice as likely to say sustainability increased their collaboration with competitors

 

References:

This article is based on published information by MIT Sloan Management Review. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the publication’s meaning. If you would like to quote these written sources from the original please revert to the following link:

https://shop.sloanreview.mit.edu/store/the-sustainability-challenge?utm_source=newsletter&utm_medium=email&utm_content=Learn%20more%20%C2%BB&utm_campaign=Enews%20Sust%2011/9/17

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