Case study: How Banca Transilvania works with its clients and customers to encourage sustainable practices

Banca Transilvania (BT), established in 1993 as a joint-stock bank, is based in Cluj-Napoca, Romania. By the end of 2022, it operated 513 branches, agencies, and offices across Romania, supported by 1,816 ATMs and over 100,000 POS terminals. This extensive network gives Banca Transilvania the largest physical presence among all banks in Romania, ensuring comprehensive national coverage. Banca Transilvania is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, working with its clients and customers to encourage sustainable practices and enable sustainable economic activities. Tweet This!
This case study is based on the 2023 PRB Reporting and Self-Assessment Template by Banca Transilvania, prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Which Principles for Responsible Banking have been addressed?
The Principles for Responsible Banking addressed in this case are:
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- Principle 3: Clients and Customers
- Principle 4: Stakeholders
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- How Banca Transilvania proceeded with stakeholder identification and consultation, and
- How Banca Transilvania worked with its clients and customers to encourage sustainable practices and enable sustainable economic activities
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Stakeholder identification and consultation
Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process.
As Banca Transilvania develops the Sustainability Strategy, an essential step is to engage with all stakeholders to grasp their views on BT’s approach to sustainability and evaluate the impacts—both positive and negative—of its actions.
This engagement aims to pinpoint key material themes that will illuminate stakeholder perceptions and establish a foundation for sustainability objectives. The potential material themes identified through this analysis are grounded in:
- The broader context of sustainability, particularly within the financial banking sector
- International sustainability reporting standards (including GRI Standards, SASB, TCFD, and ESRS draft)
- Current (such as SFRD and EU Taxonomy) and upcoming legislation (like CSRD)
Banca Transilvania conducts a materiality analysis on an annual basis, during which it engages stakeholders to identify and validate critical topics and stakeholder expectations. The material topics were defined based on areas where BT can influence the economy, society (including human rights), and the environment through its business activities and relationships:
Economic and Governance Issues:
- Economic value generated
- Business compliance, ethics, and accountability
- Risk management
- Environmental impact of portfolio
- Sustainable financing
- Digitalization and cybersecurity
- Procurement policy
Environmental Issues:
8. Resource consumption and waste management
9. Action against climate change
Social Issues:
10. Responsible employer
11. Access to financial services, financial inclusion, and education
12. Investing in communities
13. Stakeholder engagement
Following the mapping of these topics, stakeholders were categorized into 11 primary groups: employees, retail customers, companies, shareholders, governmental and regulatory authorities, financial institutions, investors, suppliers, business partners (such as consultants and auditors), NGOs, and industry associations.
In its role as a bank that supports the entrepreneurial ecosystem in Romania, BT has established a physical one-stop shop aimed at fostering the growth and development of the entrepreneurial community. At STUP, BT and BT Mic have created an infrastructure that connects entrepreneurs with service and product providers essential for starting, running, or managing a business. STUP also organizes events for entrepreneurs and aspiring entrepreneurs, in collaboration with both BT and partners of this initiative. This hub is open to all entrepreneurs, irrespective of their banking affiliations, with no membership fees required. It offers free advice and discounted products and services from BT’s partners. In 2022, STUP achieved the following:
- Hosted 63 events with 2,043 attendees
- Facilitated the opening of 6,567 accounts on its dedicated resources platform
- Provided access to 244 business solutions
- Welcomed 4,500 entrepreneurs
Through STUP, BT engages with entrepreneurs and early-stage companies to better understand their challenges and needs, beyond just financing.
BT believes that collaboration is vital for fostering sustainable growth. Therefore, it actively participates in initiatives that reflect the foundational values and principles of the organization. Partnering toward shared goals not only yields positive outcomes but also strengthens Banca Transilvania’s commitment to sustainability. Relevant partnerships promoting sustainable growth include:
- Romania Green Building Council (RoGBC)
- Romanian Microfinance Association
- European Microfinance Network (EMN)
- Social Finance Alliance
- Education Cluster Association C-EDU
- Agro-Food-Ind Napoca Cluster Association
- Transylvania Creative Industries Cluster Association
- Women Entrepreneurs’ Employers’ Association
How did Banca Transilvania work with its clients and customers to encourage sustainable practices and enable sustainable economic activities?
In its 2023 PRB Reporting and Self-Assessment Template Banca Transilvania reports that it works with its clients and customers to encourage sustainable practices and enable sustainable economic activities as follows:
Banca Transilvania collaborates with its clients and customers through various initiatives:
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- Engagement Campaigns: These campaigns aim to educate customers on the climate change impacts of Banca Transilvania’s products and services. Banca Transilvania’s sustainability strategy outlines essential actions to raise awareness and promote entrepreneurial education regarding ESG issues. This includes events focused on green finance, energy efficiency, and climate risk management. In 2022, the Green and Sustainable Loans Department led three campaigns to inform BT’s clients about non-reimbursable financing programs that support renewable energy production (PNRR, Large Infrastructure Operational Program) and enhance the energy efficiency of production facilities and equipment. These efforts (3 campaigns) reached 17,690 informed clients. Additionally, BT launched campaigns directed at retail customers highlighting special offers for credit card holders at partner stores featuring sustainable products. For the period of 2023-2025, BT aims to host at least two national events in Bucharest and Cluj Napoca, inviting companies from various counties to participate.
- ESG Integration in Lending: BT promotes ESG awareness through its lending procedures and policies, which mandate the implementation of an environmental and social risk management system for all credit applications. Each transaction is assessed for its environmental and social risks. For transactions exceeding specific thresholds or involving moderate to high risk, additional insights are provided by the bank’s ESG specialized team. All clients and transactions are evaluated for the potential impact of non-financial factors on business operations and proposed transactions. Responsible lending principles (financing that incorporates environmental, social, and governance factors in the credit and risk analysis) are applied across Banca Transilvania’s loan portfolio, differentiated based on proportionality (e.g., varied environmental and social risk analysis forms depending on transaction value), including evaluations of the environmental management system, pollution prevention measures, compliance with occupational health and safety, and climate risk assessment. Since June 2021, the bank has adopted EBA guidelines on loan origination and monitoring, which require the incorporation of ESG factors into credit and risk assessments. A thorough ESG analysis is conducted for clients with proposed exposures over RON 25 million, utilizing questionnaires and data collection. Simpler assessment tools are employed for clients with exposures below this threshold, considering their nature (mostly SMEs) and the lesser exposure amounts.
- Materiality Analysis Engagement: Banca Transilvania engages with clients and customers in the materiality analysis process for non-financial reporting, identifying significant ESG topics that form the basis for its sustainability reporting. Clients and customers are recognized as key stakeholders, and both businesses and individuals are consulted during this process.
- Code of Ethics and Conduct: Banca Transilvania’s engagement is reinforced through its Code of Ethics and Conduct, which enforces a zero-tolerance policy towards bribery and corruption.
- Data Protection and Cybersecurity Policies: Engagement also encompasses Banca Transilvania’s commitment to data protection and cybersecurity, essential concerns for the bank from both social and economic perspectives.
UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet
With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.
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References:
This case study is based on published information by Banca Transilvania, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
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