Case study: How JB Financial Group promotes a culture of responsible banking among its employees

Stakeholder identification and consultation

Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process.

JB Financial Group places co-prosperity and harmony with diverse stakeholders at the core of its overall management approach. The Group has been deeply engaged with its stakeholders and operates a structured response system guided by its “Principles for Stakeholder Communication and Response,” which are as follows:

1. Sustainability: JB Financial Group aims to achieve sustainable profits for the company in collaboration with stakeholders such as local communities, customers, employees, and long-term shareholders.
2. Ethics: The Group emphasizes the importance of adhering to universal ethical standards.
3. Fairness: JB Financial Group endeavours to make fair and balanced decisions without favouritism toward any specific stakeholder.
4. Transparency: The Group commits to transparently disclosing the basis for decisions related to stakeholders’ demands.

JB Financial Group considers customers, employees, shareholders and investors, local communities, and supervisory authorities as its key stakeholders, all of whom mutually influence one another. The Group engages with these stakeholders through various channels on a wide range of issues impacting overall management, including environmental, social, and economic matters. Annually, JB Financial Group conducts stakeholder surveys to identify material issues. Moving forward, the Group aims to expand its communication efforts by developing more efficient channels to gather feedback and opinions from stakeholders, as well as to better understand their key concerns. The communication channels for key stakeholders are as follows:

1. Customers: Website, customer call centre, customer satisfaction surveys, customer experience groups, social media, financial consumer protection education, Leaders Forum (VIP customers)
2. Executives/employees: Intranet and bulletin board announcements, corporate culture improvement programs, CEO engagement programs
3. Shareholders and investors: Website, board meetings, general shareholders’ meetings, shareholder communication letter, international conferences, investor relations (IR)
4. Local communities: Website, employee volunteer groups, social contribution activity reports, university student ambassadors, social media
5. Regulatory authorities: Attendance in regular meetings, submission of regular reports, regular and ad hoc inspections

How does JB Financial Group promote a culture of responsible banking among its employees?

In its 2025 PRB Reporting and Self-Assessment Template JB Financial Group reports that it took the following actions to promote a culture of responsible banking among its employees:

To strengthen ESG management and advance toward sustainable future finance, JB Financial Group develops and publicly discloses a range of policies. These include the Human Rights Policy, Code of Conduct, Declaration on the Prohibition of Sexual Harassment, Non-Sexual Harassment and Discrimination, Privacy Policy, Occupational Health and Safety Management Policy, Financial Inclusion Commitment, Guidelines on Director Independence, Board Diversity Guidelines, Anti-Corruption Management, Tax Policy, and the Anti-Money Laundering Policy, among others.

Building on this foundation, JB Financial Group provides training for employees on ESG management, human rights, ethics, safety and health, and information protection. These programs are conducted through regular training sessions, workshops, and seminars to ensure employees gain the necessary knowledge and skills related to ESG.

Furthermore, JB Financial Group integrates ESG-related objectives into its management KPIs. The CEO’s performance evaluation considers the development and implementation of the group’s ESG strategy, while the Chief Risk Officer (CRO) is assessed based on the creation of a climate risk assessment framework. ESG executives are evaluated on the development and execution of ESG management strategies and policies. This system encourages executives and employees to achieve sustainability goals and uphold responsible management practices.

UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet

With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.

FBRH Principles for Responsible Banking (PRB) Assurance:

First class PRB assurance services: The result of solid, hands-on ESG/ Sustainability experience

• • • FBRH is a GRI Certified Training Partner (Global), ISEP Training Centre and a member of CPD.
    • FBRH builds trust. Over 200 reviews from top professionals from around the world demonstrate our ability to build strong, trusting business relationships.
    • FBRH possesses a unique skill set that combines ESG/sustainability certified training, experience in advisory services and report preparation, and ESG/sustainability report assurance.

The combination of all the above empowers FBRH to provide first class Principles for Responsible Banking (PRB) assurance services.

References:

This case study is based on published information by JB Financial Group, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:

https://www.jbfg.com/assets/download/pages/esg/achievements/JB Financial Group PRB Report(2025).pdf

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