Case study: How the Mediaset Group creates economic value for its stakeholders
The Mediaset Group is the main private Italian Media Group and one of the main players in Europe. In Italy, the Mediaset Group has what are known as integrated television operations consisting of commercial television broadcasting over three of Italy’s biggest general interest networks and an extensive portfolio of thematic free-to-air and pay TV channels, with a broad range of content. Generating economic value for its principal stakeholders, including suppliers, human resources, financial institutions, shareholders, government and community, is a top priority for the Mediaset Group. Tweet This!
This case study is based on the 2020 Sustainability Report by the Mediaset Group, prepared in accordance with the GRI Standards, that can be found at this link. Through all case studies we aim to demonstrate what CSR/ ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Abstract
The Mediaset Group maintains relations with a multiplicity of stakeholders in its efforts to protect their interests, while setting itself the target of generating a positive social impact in the territories where it operates. In order to create economic value for its stakeholders the Mediaset Group took action to:
- create economic value for suppliers
- create economic value for employees
- create economic value for the public administration
- create economic value for third party shareholders
- support communities
Subscribe for free and read the rest of this case study
Please subscribe to the SustainCase Newsletter to keep up to date with the latest sustainability news and gain access to over 2000 case studies. These case studies demonstrate how companies are dealing responsibly with their most important impacts, building trust with their stakeholders (Identify > Measure > Manage > Change).
With this case study you will see:
- Which are the most important impacts (material issues) the Mediaset Group has identified;
- How the Mediaset Group proceeded with stakeholder engagement, and
- What actions were taken by the Mediaset Group to create economic value for its stakeholders
Already Subscribed? Type your email below and click submit
What are the material issues the company has identified?
In its 2020 Sustainability Report the Mediaset Group identified a range of material issues, such as human resources development and management, audience satisfaction, quality, integrity and continuity of service, intellectual property protection. Among these, creating economic value for its stakeholders stands out as a key material issue for the Mediaset Group.
Stakeholder engagement in accordance with the GRI Standards
The Global Reporting Initiative (GRI) defines the Principle of Stakeholder Inclusiveness when identifying material issues (or a company’s most important impacts) as follows:
Stakeholders must be consulted in the process of identifying a company’s most important impacts and their reasonable expectations and interests must be taken into account. This is an important cornerstone for CSR / sustainability reporting done responsibly.
Key stakeholder groups the Mediaset Group engages with:
| Stakeholder Group |
| Investors, shareholders and financial community |
| Users and Customers |
| Employees |
| Suppliers, subcontractors |
| Artistic resources, business partners, Content suppliers |
| PA, government and control bodies |
| Trade unions |
| Sectoral organisations |
| University and research centres |
| Local Community |
| Media and opinion leaders |
How stakeholder engagement was made to identify material issues
To identify and prioritise material topics the Mediaset Group engaged with its stakeholders through workshops and online surveys.
What actions were taken by the Mediaset Group to create economic value for its stakeholders?
In its 2020 Sustainability Report the Mediaset Group reports that it took the following actions for creating economic value for its stakeholders:
- Creating economic value for suppliers
- In 2020, the Mediaset Group paid €1,850.8 million to suppliers (value distributed to external suppliers inclusive of purchase costs, services, other costs and amortisation of tangible and intangible property).
- Creating economic value for employees
- In 2020, the Mediaset Group paid €470.1 million to employees.
- Creating economic value for the public administration
- In 2020, the Mediaset Group paid €74.9 million to the public administration.
- Creating economic value for third party shareholders
- In 2020, the Mediaset Group paid €80.0 million to third party shareholders.
- Supporting communities
- In 2020, the Mediaset Group spent €1.3 million in charity.
Which GRI Standards and corresponding Sustainable Development Goals (SDGs) have been addressed?
The GRI Standard addressed in this case is: Disclosure 201-1 Direct economic value generated and distributed
Disclosure 201-1 Direct economic value generated and distributed corresponds to:
- Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth
- Targets: 8.1, 8.2
- Sustainable Development Goal (SDG) 9: Industry, Innovation and Infrastructure
- Targets: 9.1, 9.4, 9.5
78% of the world’s 250 largest companies report in accordance with the GRI Standards
SustainCase was primarily created to demonstrate, through case studies, the importance of dealing with a company’s most important impacts in a structured way, with use of the GRI Standards. To show how today’s best-run companies are achieving economic, social and environmental success – and how you can too.
Research by well-recognised institutions is clearly proving that responsible companies can look to the future with optimism.
7 GRI sustainability disclosures get you started
Any size business can start taking sustainability action
GRI, IEMA, CPD Certified Sustainability courses (2-5 days): Live Online or Classroom (venue: London School of Economics)
- Exclusive FBRH template to begin reporting from day one
- Identify your most important impacts on the Environment, Economy and People
- Formulate in group exercises your plan for action. Begin taking solid, focused, all-round sustainability action ASAP.
- Benchmarking methodology to set you on a path of continuous improvement
See upcoming training dates.
References:
This case study is based on published information by the Mediaset Group, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
Note to the Mediaset Group: With each case study we send out an email requesting a comment on this case study. If you have not received such an email please contact us.