Moreover, according to the surveys, millennials would: This article was compiled using a publication by the Chartered Institute of Marketing. For the sake of readability, we did not use brackets or ellipses but made sure that the extra or missing words did not change the publication’s meaning. If you would like to quote these written sources from the original please revert to the links below: https://www.philanthropy.com/items/biz/pdf/AflacCorporateSocialResponsibility.pdf http://www.conecomm.com/research-blog/2015-cone-communications-millennial-csr-study http://www.nielsen.com/us/en/insights/reports/2015/the-sustainability-imperative.html
Based on the findings of relevant surveys, the Chartered Institute of Marketing (CIM) identified a number of key behaviour patterns in millennial consumers (18- to 34-year-olds) regarding Corporate Social Responsibility (CSR):
