As a leading global automaker, Ford seeks to understand all the impacts its products and services have, so that it can manage them more effectively. To ...

As one of the world’s leading manufacturers of notebook PCs, smart devices, data centre equipment and LCD products, with factories in Taiwan, China, North and South ...

Inventec is a global ICT (information and communications technology) leader focused on innovation and product research and development, whose product portfolio includes notebook and tablet PCs, ...

Based on the findings of relevant surveys, the Chartered Institute of Marketing (CIM) identified a number of key behaviour patterns in millennial consumers (18- to 34-year-olds) ...

As a leading global information and communications technology (ICT) solutions provider, with ICT solutions, products and services used in more than 170 countries and regions, serving ...

The world population is growing and currently each human being adds significant waste to the planet, over his or her lifetime. Americans toss millions of cell ...

According to the 2015 Cone Communications Millennial CSR Study, based on the findings of a survey among 1,003 18- to 34-year-olds, Millennials show strong support, in ...

Four major consumer trends were recently identified by market research firm Mintel, affecting both consumer behaviour and how businesses engage with shoppers, and two relate to ...

Greenwashing (misleadingly using green PR or green marketing to create a perception that a company’s products or services are environmentally friendly and/or socially responsible) is not ...