Tag: cause-related products
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Chartered Institute of Marketing (UK): Millennials love CSR
Based on the findings of relevant surveys, the Chartered Institute of Marketing (CIM) identified a number of key behaviour patterns in millennial consumers (18- to 34-year-olds) ... -
Cone Communications research: Millennials embrace CSR
According to the 2015 Cone Communications Millennial CSR Study, based on the findings of a survey among 1,003 18- to 34-year-olds, Millennials show strong support, in ...