Tag: consumer behaviour
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Mintel research: Key 2018 consumer trends relate to sustainability
Major European consumer trends, identified by research firm Mintel for 2018 and beyond, relate to sustainability. They include: Sea change: More and more companies will focus ... -
Chartered Institute of Marketing (UK): Millennials love CSR
Based on the findings of relevant surveys, the Chartered Institute of Marketing (CIM) identified a number of key behaviour patterns in millennial consumers (18- to 34-year-olds) ... -
Nielsen enters into a strategic alliance with Special Olympics
Nielsen, striving to share its expertise in data collection and analysis with governments, nonprofit organizations and other stakeholders to create value for society as a whole, ... -
Cone Communications research: Millennials embrace CSR
According to the 2015 Cone Communications Millennial CSR Study, based on the findings of a survey among 1,003 18- to 34-year-olds, Millennials show strong support, in ... -
Aflac & LightSpeed GMI survey: 79% of consumers believe companies committed to ethical business practices outperform others in their sector
In 2015 American insurance company Aflac & LightSpeed GMI conducted a survey, in which 6,000 consumers and 355 investment professionals were asked their views about Corporate ... -
Research by Mintel: 2 out of 4 major consumer trends relate to sustainability
Four major consumer trends were recently identified by market research firm Mintel, affecting both consumer behaviour and how businesses engage with shoppers, and two relate to ...
