Case study: How Desjardins promotes a culture of responsible banking among its employees

Desjardins Group is North America’s largest cooperative financial organization. Desjardins provides a comprehensive suite of financial services to its 7.8 million members and clients across Canada through its Personal and Business Services, Wealth Management, Life and Health Insurance, and Property and Casualty Insurance divisions, all tailored to fulfill their diverse needs. Desjardins is a signatory of the Principles for Responsible Banking (PRB) and is, accordingly, promoting a culture of responsible banking among its employees. Tweet This!
This case study is based on the 2024 PRB Reporting and Self-Assessment Template by Desjardins prepared in relation to its implementation of the PRB, that can be found at this link. Through all case studies we aim to demonstrate what ESG/ sustainability reporting done responsibly means. Essentially, it means: a) identifying a company’s most important impacts on the environment, economy and society, and b) measuring, managing and changing.
Which Principles for Responsible Banking have been addressed?
The Principles for Responsible Banking addressed in this case are:
- Principle 5: Governance & Culture
- Principle 4: Stakeholders
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- How Desjardins proceeded with stakeholder identification and consultation, and
- How Desjardins promotes a culture of responsible banking among its employees
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Stakeholder identification and consultation
Please describe which stakeholders (or groups/ types of stakeholders) you have identified, consulted, engaged, collaborated or partnered with for the purpose of implementing the Principles and improving your bank’s impacts. This should include a high-level overview of how your bank has identified relevant stakeholders, what issues were addressed/results achieved and how they fed into the action planning process.
Following the materiality analysis conducted in 2017 on its sustainable development priorities, Desjardins polled its members in 2024, with the majority (73%) indicating that sustainable development is important to them. Over recent years, Desjardins has carried out additional surveys of its personal and business members and clients to better understand their priorities and concerns related to sustainability and responsible finance. These surveys have provided further insights into how well Canadians comprehend sustainable development and responsible financial practices.
Surveying stakeholders has helped Desjardins identify what matters most to its members and clients. These priorities are addressed in the “Listening to Our Stakeholders” section of Desjardins’ Social and Cooperative Responsibility Report. Desjardins collaborates with all levels of government, regulators, and other standard-setting organizations on various issues, which are also detailed in the same section of its Social and Cooperative Responsibility Report.
Through numerous partnerships, Desjardins remains committed to supporting communities in the energy transition and taking action against climate change and biodiversity loss. These partnerships foster university research and training, promote the development of practical solutions for economic stakeholders, and enhance climate education and engagement. For more information, please refer to the diagram of Desjardins’ environmental and climate action partners.
Additionally, Desjardins has participated in several working groups organized by UNEP FI to support the implementation of the Principles for Responsible Banking (PRB), the Principles for Sustainable Insurance (PSI), and the Commitment to Financial Health and Inclusion. These groups facilitate discussions and collaborative efforts on ESG issues with financial institutions worldwide.
Desjardins is also a member of the Climate Montreal Partnership (in French only), a coalition of nearly 100 Montreal-based economic, philanthropic, institutional, and environmental stakeholders working together to accelerate Montreal’s decarbonization and build climate resilience within the timelines outlined by climate science. Furthermore, Desjardins participates in the Quebec Climate Partnership’s engagement committee (in French only), which aims to mobilize Quebec City’s economic forces. As an ambassador advocating for enhanced climate action in Quebec City, Desjardins contributes to setting priorities and will participate in upcoming climate action summits in the province’s capital.
How does Desjardins promote a culture of responsible banking among its employees?
In its 2024 PRB Reporting and Self-Assessment Template Desjardins reports that it took the following actions to promote a culture of responsible banking among its employees:
At Desjardins, responsible finance is a core part of its identity as a cooperative. An entire section dedicated to responsible finance is included in Desjardins’ Social and Cooperative Responsibility Report. Desjardins communicates its commitment to responsible finance to all employees through the Desjardins Fundamentals learning pathway, which consists of individual and group activities designed to foster a shared understanding of what it means to operate as a cooperative. In 2022, Desjardins implemented mandatory training on sustainability and responsible finance, complemented by additional modules on climate change and specialized topics such as responsible investment and sustainable insurance. These modules are integrated into training plans tailored for various key roles within the organization. For instance, training on ESG integration was launched in 2023 to educate and raise awareness among all business advisors. In 2024, over 2,028 employees across different departments participated in Climate Fresk workshops to grasp the fundamentals of climate change.
Desjardins’ commitment is also embedded in its processes. For example, there is a procedure for assessing ESG factors in large business financing, which helps identify and manage environmental and social risks within the loan portfolio. For more information on Desjardins’ approach to responsible finance, please refer to section 2.4, Responsible Products and Services, of its Social and Cooperative Responsibility Report.
Furthermore, the organization’s president and CEO, Guy Cormier, champions responsible finance. Desjardins was a partner of the 2023 Sustainable Finance Summit in Montreal, where Guy Cormier participated in a discussion alongside Mark Carney, former Governor of the Bank of Canada and the Bank of England, and UN Special Envoy on Climate Action and Finance. During this discussion, they explored the vital role of financial institutions in promoting sustainable finance and transitioning to a sustainable economy. They also addressed the challenges and opportunities related to sustainable finance, financial innovation and mobilization, as well as the importance of transparency and reporting.
Desjardins has also incorporated an ESG component into its employee and manager incentive structure (bonus plan). This component is based on an indicator that compares Desjardins’ ESG performance to that of its peers in North America, as evaluated by four ESG rating agencies.
UN Principles for Responsible Banking: Accelerating a positive global transition for people and the planet
With over 300 signatory banks representing almost half of the global banking industry, the Principles for Responsible Banking are the world’s foremost sustainable banking framework. Through these Principles, the banking community takes action to align core strategies, decision-making, lending and investment with the UN Sustainable Development Goals and international agreements such as the Paris Climate Agreement.
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References:
This case study is based on published information by Desjardins, located at the link below. For the sake of readability, we did not use brackets or ellipses. However, we made sure that the extra or missing words did not change the report’s meaning. If you would like to quote these written sources from the original please revert to the following link:
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