Tag: Millennials
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License to operate – Millennials, Generation Z
The world is changing. Are you changing too? Millennials, who are today in decision-making positions and Generation Z, who hold our future in their hands, are ... -
Deloitte: Business leaders can win the loyalty of millennials by driving societal and economic change
According to the 2018 Deloitte Millennial Survey, millennials today are increasingly pessimistic about the prospects for positive social and political change, and are concerned about safety, ... -
Chartered Institute of Marketing (UK): Millennials love CSR
Based on the findings of relevant surveys, the Chartered Institute of Marketing (CIM) identified a number of key behaviour patterns in millennial consumers (18- to 34-year-olds) ... -
Morgan Stanley: Millennials sustainable investing continues to intensify
Morgan Stanley 2017 research results: Companies must engage with sustainable development or face being left out of investment decisions by Millennials, one of the largest generations in ... -
Case study: How Merck & Co. promotes patient and product safety
Committed to improving health and well-being around the world, from developing new therapies that treat and prevent disease to helping people in need, Merck & Co. ... -
Cone Communications research: Millennials embrace CSR
According to the 2015 Cone Communications Millennial CSR Study, based on the findings of a survey among 1,003 18- to 34-year-olds, Millennials show strong support, in ... -
Aflac & LightSpeed GMI survey: 79% of consumers believe companies committed to ethical business practices outperform others in their sector
In 2015 American insurance company Aflac & LightSpeed GMI conducted a survey, in which 6,000 consumers and 355 investment professionals were asked their views about Corporate ... -
Oxford University: Corporate sustainability and profitability are interrelated
The Smith School of Enterprise and the Environment at the University of Oxford and Arabesque Asset Management explored, in a report, more than 200 academic studies ... -
Morgan Stanley: 84% of Millennial investors interested in sustainable investing
In order to investigate investors’ attitudes towards sustainable investing (investing in companies or funds striving to achieve a positive social and/or environmental impact), identifying trends and ... -
Consumers prepared to pay more for sustainable brands – significant year-on-year increase – major Nielsen study (30,000 consumers in 60 countries)
An ever-increasing number of consumers around the world are willing to pay more for sustainable brands, according to research by Nielsen, making it an essential strategy ...
